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2025

Annual Update 2025

1,845 older care home residents benefitted from befriending and targeted services across area projects — a record for the charity
Key Metric 1
2,956 handmade Cards of Kindness sent to residents; 1,000+ residents received Christmas gifts; 248 fresh bouquets and craft flowers gifted
Key Metric 2
47 unpaid carers supported through Carers Connected weekly Zoom gatherings and private Facebook group; 300 people attended 24 church webinars, workshops and conferences
Key Metric 3
1,578 items of clothing distributed in emergency clothing packs for new care home residents; 33 Bags of Blessing with personal hygiene products delivered to care homes; 39 intergenerational connections established between schools, nurseries and care homes
2025

Annual Review & Impact Report 2024–2025

25,808 people supported; 254,556 contacts made; £13,148,786 social value generated across all services in 2024–25
Key Metric 1
£5.88 million in unclaimed benefits secured through the Information & Advice service for 5,793 clients; £769,000 in benefit entitlements identified in first six months of Memory Support Hertfordshire
Key Metric 2
28,954 cases managed through the Hospital & Community Navigation Service, supporting 16,017 people and delivering £2,121,709 in economic savings for the NHS
Key Metric 3
1,507 carers supported; 16,008 club attendances; 52,272 befriending volunteer hours and 10,094 befriending calls made; 18,203 home visits carried out
2025

Impact Report 2024/25

13,448 people supported in 2024/25; £1,063,856 secured in welfare benefits for clients; 3,000 residents provided with advice
Key Metric 1
14,485 hours of home care provided to 212 clients; 8,878 attendances at the specialist dementia day centre (the only one in the London Borough of Enfield)
Key Metric 2
15,000+ attendances at healthy living sessions; 13,616 attendances at Fit for Life activities; 4,330 people attended Falls Stop exercise sessions across 268 sessions
Key Metric 3
685 people referred to iCan social prescribing programme; 1,915 attended groups including Tea & Chatter, Diabetes, Walk & Talk and Stroke Café; 98.5% felt extremely satisfied with the service
2025

Impact Report 2024–2025

2,800 contacts per month with older people across all services; 600 people supported through the Hospital to Home service (April 2024–March 2025)
Key Metric 1
£361,342 in benefit entitlements secured for clients in a six-month period through the Information & Advice service; 580 individual clients supported (June 2024–June 2025)
Key Metric 2
354 Enabling & Home Support clients; 285 Handyperson clients; 139 Volunteer Visiting clients; 86 Daycare clients; 27 Budding Friends clients supported in 2024–25
Key Metric 3
580 Information & Advice clients supported with 2,283 contacts in the year June 2024–June 2025; 338 were first-time clients accessing the charity's services
2022

Annual Report Year Ended 30 June 2022

Charity income £2,796,845 and expenditure £2,298,972 (year ended 30 June 2022, SC024648); income increased from £1,695,495 in 2020/21 as traditional fundraising events reinstated post-COVID; in-kind support from Celtic FC valued at £196,846
Key Metric 1
15 of 18 previous projects operating at pre-COVID levels by year end; Football for Good Fund worked with 101 charitable partner organisations across Scotland, Ireland, the wider UK and New York since launch; Lions' View Sensory Room returned to full match day experience
Key Metric 2
2021/22 Christmas Appeal raised net total of £380,000 — Foundation's best ever at the time — supporting 1,607 families, 2,437 Glasgow children, 352 local pensioners, and partners including 12 children/family, 4 Women's Aid, 11 homeless and 4 refugee charity organisations
Key Metric 3
Income increased 65% from £1.69m to £2.80m as fundraising events fully reinstated; Christmas Appeal raised £380,000 net — best ever at the time; Paradise Recovery Café launched; Lions' View Sensory Room returned to full match day experience with new dementia access
2024

Annual Report Year Ended 30 June 2024

Charity income £3,941,484 and expenditure £3,638,449 (year ended 30 June 2024, SC024648); group income £4,605,973 (including Celtic FC Foundation Inc. USA), up from £3,388,681 in 2022/23; £869,535 in-kind support from Celtic FC
Key Metric 1
Over 33,000 attendances across 24 projects in UK and Ireland; 19,200 young people engaged over six months at Hackney Marshes pilot project; over 19,000 hot meals served at Paradise Pit Stop; Football for Good Fund supported over 11,000 individuals through 11 partner organisations
Key Metric 2
2023 Christmas Appeal raised net total of just under £400,000 — most successful to date at the time — benefiting 988 vulnerable families, 1,069 children (including 380 toys), 278 pensioners, 200 individuals and 31 charity partners; 500 Winter Warmer packs delivered for second year
Key Metric 3
33,000+ attendances across 24 projects; Christmas Appeal raised £397,000 net benefiting 988 families, 1,069 children and 278 pensioners; Celtic Park opened on Christmas Day for first time; Football for Good Fund supported 11,000+ individuals
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2023

Impact Report 22/23

£2,215,914 of generated income, funding and in-kind support invested in community projects in 2022/23 (including £267,598 in-kind support from Stoke City FC); £22,000,918 social value delivered (EFL Social Impact Report, 2021/22 baseline)
Key Metric 1
Over 40,000 people engaged in activities each year; 8,136 volunteering hours delivered across 42 different projects running 178 sessions per week; 53 permanent contracted staff, 37 casual staff, 55 volunteers
Key Metric 2
45% of participants were female; 17% from ethnically diverse communities; 28% had a disability or long-term limiting illness; 59% from areas in the 20% most deprived locations in England and Wales
Key Metric 3
Keep Stoke Smiling named EFL Championship Community Project of the Season; 11,000+ pupils in 74 schools received oral health education with goodie bags; every participating school pledged to be Fizz Free
2024

Impact Report 23/24

Total income £2,062,352 and total expenditure £2,016,867 (year ended 31 August 2024, charity no. 1104006); over 130,000 people participated in Community Trust projects and programmes in 2023/24
Key Metric 1
Over 40,000 people of all ages took part in more than 11,000 sessions organised by the club and Trust combined; social value estimated at £25–£30 million including the value of volunteering
Key Metric 2
Club's day-to-day activities generated approximately £70 million of economic output in Staffordshire, supporting around 1,600 full-time jobs; EFL mental health impact increased by over one fifth year-on-year
Key Metric 3
Stoke City ranked top five EFL club for matchday family experience; awarded EFL Family Excellence Gold Award (third consecutive); achieved EFL Equality Code of Practice Silver Award (one of ten EFL clubs)
2025

Impact Report 2024-2025

Total income £2,828,404 and total expenditure £2,741,959 (year ended 31 March 2025, charity no. 1192322); £4.75 million in benefits and grants claimed for residents during 2024-25, including over £2 million via the forms completion service
Key Metric 1
12,116 clients supported in 2024-25 — a 20% increase on 2023-24; 16,843 referrals received; 37,000 volunteer hours contributed; 86% of clients have a disability
Key Metric 2
For every £1 spent on the Forms Completion Service, approximately £145 is returned to the local economy; 55,000 Bromley adult residents supported since Bromley Well began in 2017 — equivalent to 1 in 5 adult residents
Key Metric 3
99% of Long-Term Health Conditions clients feel more confident using self-care techniques; 100% would recommend the service; 92% of physical disabilities clients report improved wellbeing; 91% report improved independence