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2025 Enhanced
Impact Snapshot
Key Metric 1
Total income £138,600,000 and total expenditure £108,350,000 (year ended 31 March 2025, charity no. 1068852); 5 million people welcomed through palace gates; £138.6m income...
Key Metric 2
Over 160,000 members making 300,000+ visits generating £5.8m membership income plus £814k Gift Aid; 217,400 £1 Universal Credit tickets sold; 304,000 visitors to Untold...
Key Metric 3
89% of visitors gained a better understanding of stories (discovery); 83% felt happier after their visit (joy); 76% were inspired to learn more; 28,365...
83% of visitors felt happier after their visit; 89% gained better understanding of palace stories; 94% charitable activities allocation of total expenditure; Tomorrow's Tower campaign secured £1.9m including £1m from Sandys Trust and National Lottery Heritage Fund development grant
Impact Snapshot
Key Metric 1
3,943 young people reached across 279 learning sessions in 16 programmes; 46 public performances reaching 8,517 audience members
Key Metric 2
100+ Emerging Professionals supported with 159 paid performance opportunities; 32% from regions beyond London; 32% from African, Asian, Caribbean or Mixed Heritage backgrounds
Key Metric 3
46% of Under-18 participants receive bursaries; 46% benefit from free access (Pupil Premium, free school meals or low-income families)
Largest single concert audience of 1,500 for British Standard Time at Berlin's Konzerthaus; NYJO Under 18s alumni have gone on to Birmingham Conservatoire, Leeds Conservatoire and Cambridge University
Impact Snapshot
Key Metric 1
Engaged 11,903 participants across projects between April 2025 and March 2026
Key Metric 2
Worked with 76 schools (2 nurseries, 54 primary, 13 secondary, 7 specialist and 3 further education) across 14 London boroughs
Key Metric 3
135 students completed an Arts Award; 211 teachers took part in 17 CPD sessions
97% of teachers reported the CPD session would have some or significant impact on their teaching practice
Impact Snapshot
Key Metric 1
Black Country Living Museum welcomed 366,840 visitors in 2025, down 2.8% from 377,024 in 2024, of whom 265,886 (72%) were paying visitors.
Key Metric 2
School visitors rose 6% to 58,881 in 2025.
Key Metric 3
Volunteers contributed 16,716 hours, and the museum moved from a £723,675 deficit in 2024 to a net surplus of £158,001 before tax in 2025...
The museum was named Large Visitor Attraction of the Year 2025 at the VisitEngland Awards, recognising its 'compelling vision, fabulous customer service' and storytelling.
Impact Snapshot
Key Metric 1
201,800 tickets sold, an 11.2% increase on 2023/24's 181,373, across 1,113 individual performances and screenings (335 live events and 217 films)
Key Metric 2
13,515 engagements with young people up to age 19, alongside 3,270 engagements with adults and 2,380 with local community group members
Key Metric 3
Issued 3,402 free companion seats for disabled patrons, a 24% increase, and provided 3,738 discounted tickets for school children
89% (112 of 126) of artists supported through the Sanctuary artist development programme were from Dorset
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Impact Snapshot
Key Metric 1
1,363 young members attended Future Yard's youth and community music programmes in 2024/25
Key Metric 2
166 participants enrolled on the Sound Check live-events training programme, the highest cohort yet
Key Metric 3
1,091 free tickets distributed through the Neighbourhood Tickets Scheme, a 50%+ increase on the prior year
90% of Sound Check participants reported an increase in skills and sector awareness, and 91% an increase in confidence
Impact Snapshot
Key Metric 1
10,224 pupils supported through Theatre and Film Festivals and workshops in 2023/24
Key Metric 2
8,775 young people performed across 67 partner theatres in the Theatre Festival
Key Metric 3
604 teachers supported to develop their skills through resources and workshops
100% of surveyed teachers reported their students had greater pride in themselves following the Theatre Festival
Impact Snapshot
Key Metric 1
85 freelance artists employed across education, performance and workshop programmes in 2023/24
Key Metric 2
670 sessions delivered through the Music and Dance Academies, with student enrolment rising 16% to 98 students
Key Metric 3
Over 1.3 million YouTube views and 3,600 viewers of online streamed events in 2023/24
Reconfirmed as an Arts Council England National Portfolio Organisation for a further four years, with a 250% funding uplift
Impact Snapshot
Key Metric 1
Total income £4,350,000 and total expenditure £4,980,000 (year ended 31 March 2024); 395,000+ visits to Calderstones; 20,778 UK Shared Reading participants
Key Metric 2
496 Shared Reading groups across the UK; 625 UK volunteers; Shared Reading active in 18 countries internationally with 300+ trained Reader Leaders abroad
Key Metric 3
16,850 visits to the Storybarn; 1,320 people attended Christmas Story Trail; £120,000 in ticket income; 62,998 cups of coffee and 66,942 scoops of ice...
97% of Shared Reading participants look forward to the group as an important part of their week; 95% say Shared Reading lifts their mood; 90% say Shared Reading gives them space to put day-to-day concerns to one side