Sport & Physical Activity Health & Wellbeing 2023
Stoke City Community Trust

Impact Report 22/23

Stoke City Community Trust (charity no. 1104006) is the charitable arm of Stoke City Football Club, based at the bet365 Stadium in Stoke-on-Trent. The 2022/23 Impact Report covers over 40,000 people engaged annually across health, education, sport and inclusion programmes, generating £22 million in social value. Highlights include the EFL Championship award-winning Keep Stoke Smiling oral health initiative delivered to 11,000+ pupils across 74 schools.

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📋About

Health & Wellbeing: Premier League Inspires one-to-one mentoring; Stoke Memories dementia reminiscence sessions; Long Covid recovery programme; Active Through Football; Annual Big Sleep Out (homelessness, in partnership with Macari Centre); mental health and wellbeing support. Education, Employability & Skills: Keep Stoke Smiling oral health education (11,000+ pupils, 74 schools, EFL Championship Project of the Year); Maths with Morgan Fox schools programme; Holiday Activity and Food programme; Academy life skills programme (173 registered players U9–U21). Sport & Community Inclusion: Disability Football; Ability County; Football v Homophobia; Amity Hub Ramadan Iftar partnership; My City My Shirt campaign; women and girls football (Wildcat, Squad, Emerging Talent Club); foodbank and warm clothes collections

📊Key Metrics

£2,215,914 of generated income, funding and in-kind support invested in community projects in 2022/23 (including £267,598 in-kind support from Stoke City FC); £22,000,918 social value delivered (EFL Social Impact Report, 2021/22 baseline) Key Metric 1
Over 40,000 people engaged in activities each year; 8,136 volunteering hours delivered across 42 different projects running 178 sessions per week; 53 permanent contracted staff, 37 casual staff, 55 volunteers Key Metric 2
45% of participants were female; 17% from ethnically diverse communities; 28% had a disability or long-term limiting illness; 59% from areas in the 20% most deprived locations in England and Wales Key Metric 3

✅Key Outcomes

  • Keep Stoke Smiling named EFL Championship Community Project of the Season; 11,000+ pupils in 74 schools received oral health education with goodie bags; every participating school pledged to be Fizz Free
  • Stoke City FC invested £267,598 of additional in-kind support to the Community Trust; EFL social impact of mental health programmes increased by over one fifth year-on-year; Club's economic output in Staffordshire approximately £70 million, supporting around 1,600 full-time jobs
  • Emre Tezgel became Club's youngest ever first team player aged 16 years and 112 days; 11 Academy players experienced League football on loan (record); 21 Academy players representing 10 nations internationally; Club committed to EFL Equality Code of Practice with priority focus on women and girls, disability, and ethnically diverse communities

📍Geography

West Midlands

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