Health & Wellbeing Community & Social Justice
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Embracing Age

Annual Update 2025

Embracing Age is a Christian charity based in Twickenham that combats loneliness among care home residents by mobilising trained volunteers and equipping churches to adopt local care homes. In 2024, it supported a record 1,845 care home residents across four areas — Richmond, Isle of Wight, West Sussex and Hampshire — through befriending, cards, gifts, clothing, and intergenerational projects. The Carers Connected programme supported 47 unpaid carers through weekly Zoom gatherings.

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About

Christian charity combating loneliness in care homes across England (Richmond-upon-Thames, Isle of Wight, West Sussex and Hampshire) through trained volunteer befriending, Cards of Kindness, Christmas gifts, clothing and toiletry packs, intergenerational projects, animal connections, and equipping churches to adopt local care homes

Key Metrics

Key Metric 1 1,845 older care home residents benefitted from befriending and targeted services across area projects — a record for the charity
Key Metric 2 2,956 handmade Cards of Kindness sent to residents; 1,000+ residents received Christmas gifts; 248 fresh bouquets and craft flowers gifted
Key Metric 3 47 unpaid carers supported through Carers Connected weekly Zoom gatherings and private Facebook group; 300 people attended 24 church webinars, workshops and conferences

Key Outcomes

  • 1,578 items of clothing distributed in emergency clothing packs for new care home residents; 33 Bags of Blessing with personal hygiene products delivered to care homes; 39 intergenerational connections established between schools, nurseries and care homes
  • 94 care home residents from 15 Isle of Wight care homes visited local stables through the Animal Connections project; West Sussex launched in August 2024, reaching 5 care homes and 14 volunteers placed within five months
  • 96% of professional survey respondents who worked with the Admiral Nurse agreed the role positively impacted care; 104 people accessed new free bank of care home service plans; 121 downloads of Making Moments dementia booklets

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