Sport & Physical Activity Health & Wellbeing 2024
Stoke City Community Trust

Impact Report 23/24

Stoke City Community Trust (charity no. 1104006) is the charitable arm of Stoke City Football Club, based at the bet365 Stadium in Stoke-on-Trent. The 2023/24 Impact Report covers a combined club and charity programme engaging over 130,000 people across health, education, disability and inclusion activities, generating £25–£30 million in social value and £70 million in economic output for Staffordshire.

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📋About

Schools Programme; After Schools Coaching; Soccer Schools; Girls and Women's Football; Saturday and Sunday Clubs; Disability Centre (including Ability County programme, Cerebral Palsy sessions, Stroke and dementia wellbeing workshops); Match Day Activities including Play on the Pitch; City 7s (6,000+ free memberships to Year 2 and Year 3 pupils annually); Premier League Kicks; Blue Light and Tickets for Troops donations (691 tickets in 2023/24); Proud Potters LGBTQ+ supporters group; Amity Hub Iftar partnership; sensory packs for neurodiverse supporters; Project Indi inclusive community sessions; National Literacy Trust Take 10 to Read campaign; family concourse activities (mini golf, face painting, gaming)

📊Key Metrics

Total income £2,062,352 and total expenditure £2,016,867 (year ended 31 August 2024, charity no. 1104006); over 130,000 people participated in Community Trust projects and programmes in 2023/24 Key Metric 1
Over 40,000 people of all ages took part in more than 11,000 sessions organised by the club and Trust combined; social value estimated at £25–£30 million including the value of volunteering Key Metric 2
Club's day-to-day activities generated approximately £70 million of economic output in Staffordshire, supporting around 1,600 full-time jobs; EFL mental health impact increased by over one fifth year-on-year Key Metric 3

✅Key Outcomes

  • Stoke City ranked top five EFL club for matchday family experience; awarded EFL Family Excellence Gold Award (third consecutive); achieved EFL Equality Code of Practice Silver Award (one of ten EFL clubs)
  • 17th successive freeze on match ticket and Season Card prices; 377 free coaches chartered to 23 league away games; 517,898 people attended the bet365 Stadium across 23 Championship home fixtures (average 22,517, 74% occupancy)
  • Women's first team achieved highest FA Women's National League finish in five seasons (5th place); Lola Chesworth progressed from Community Trust Football Education Academy aged 14 to women's development team; EDI Manager appointed; external EDI Advisory Board established with Staffordshire University, Age Concern, Stoke on Trent College

📍Geography

West Midlands

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