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2023 Free
Impact Snapshot
Key Metric 1
300,000+ girls aged 4–18 active members across the UK
Key Metric 2
70,000 volunteers supporting local units
Key Metric 3
Girls in Girlguiding are 28% more confident than the UK average and 15% happier
Girls aged 10–15 report up to 23% higher confidence than the UK average for girls
Impact Snapshot
Key Metric 1
Approximately 180,000 members across 5,600 WIs
Key Metric 2
69 county and island federations
Key Metric 3
Over 5,000 members gathered at Royal Albert Hall AGM in June 2024; CPR campaign resolution passed with 95%+ support
2024 resolution on CPR training adopted with over 95% of WI support — NFWI now working across network to deliver CPR and defibrillator training to members
Impact Snapshot
Key Metric 1
Over 5,000 young women worked with directly in 2024–25; network of 10,000+ supporters
Key Metric 2
51% of young women who used coaching and job application support reported an increase in income
Key Metric 3
On average, a young woman earns £4,000 a year less than a young man of the same age
83% of young women said coaching helped them feel less anxious or stressed; 82% reported improved confidence or self-belief
Impact Snapshot
Key Metric 1
5,472 callers supported through national helpline in 2023/24
Key Metric 2
706 Black, minoritised and migrant women received direct casework support with gender-based violence; 100 women received counselling
Key Metric 3
182 women and children engaged through support group activities including arts, horticulture, dance and ESOL classes
Support for Migrant Victims (SMV) pilot fund extended until March 2025 following SBS campaigning; SBS-commissioned independent evaluation highlighted the pilot's fundamental importance
Impact Snapshot
Key Metric 1
1,100 service users referred to the Drive Project in 2024/25; over 7,000 total since launch
Key Metric 2
New 2025–2028 strategy launched, co-created with survivors and professionals
Key Metric 3
Victims and Prisoners Act became law; SafeLives secured renewed Home Office investment to expand Drive Project across England and Wales
Independent evaluations of Drive Project show significant reductions in abusive behaviours, reduced risk to victim-survivors, and reduced repeat perpetrator cases at MARAC
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Impact Snapshot
Key Metric 1
Record income of £59.3 million in 2024/25 (up 48% since 2019/20)
Key Metric 2
£34.6 million invested in research, support and campaigns; £16 million committed to research alone
Key Metric 3
325 of the world's leading breast cancer researchers supported; 12,240 helpline calls and 3,905 messages answered
5,263 people with primary breast cancer and 1,063 with secondary breast cancer supported through tailored services (up 15% and 27% respectively)
Impact Snapshot
Key Metric 1
13.9 billion media impressions in 2024/25
Key Metric 2
13.5 million people reached via social media; 80,000 LinkedIn followers; 30,000 newsletter subscribers
Key Metric 3
1.3 million girls disengage from sport after primary school — Women in Sport's defining statistic, now embedded in national policy debate
Dear Sport' campaign film on Black girls and sport watched more than 127,000 times; cited by Dame Denise Lewis, Dina Asher-Smith and Shaunagh Brown; transforming how sport sees Black girls at CEO and grassroots level
Impact Snapshot
Key Metric 1
1,702 women and girls worked with directly in 2024/25 (up from 1,554 the previous year)
Key Metric 2
979 group sessions, 1,744 one-to-one sessions and 164 crèche sessions delivered
Key Metric 3
311 children directly supported; a further 1,226 children impacted indirectly
100% of staff reported feeling confident in the leadership and direction of the organisation, valued in their contributions, and would recommend WHM as a good place to work
Impact Snapshot
Key Metric 1
264,000 people accessed the OCA website in 2024/25
Key Metric 2
Nearly 200,000 people reached through Ovarian Cancer Awareness Month campaign
Key Metric 3
Over 10,000 people completed the genetic risk tool
World-first ovarian cancer vaccine (OvarianVax) development unlocked, with Cancer Research UK funding secured; potential to move to human clinical trials within five years