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2025 Free
Impact Snapshot
Key Metric 1
Nearly 130,000 MARAC cases heard with 150,000+ children linked (year to March 2025)
Key Metric 2
15,000+ learners trained across 700+ sessions; 70,000+ police officers trained since inception
Key Metric 3
Total income £10.629m — 7.3% increase on previous year
Drive Project expanded with new Home Office investment; 1,100 referrals in 2024-25, 7,000+ total to date
Impact Snapshot
Key Metric 1
2,192 helpline calls received; 193,446 website visitors in 2023-24
Key Metric 2
61 training and presentation sessions delivered; 450 delegates at annual conference
Key Metric 3
622 members in Male Domestic Abuse Network (MDAN); 160 organisations supported Supporting Male Victims Day 2023
97% of training participants agreed the course equipped them to perform their jobs better
Impact Snapshot
Key Metric 1
22,600+ people supported on their journey of recovery
Key Metric 2
1,300+ volunteers providing specialist skills across London services
Key Metric 3
Bright Sky app available in 4 languages supporting domestic abuse victims and professionals
Led UK SAYS NO MORE coalition engaging corporate and media partners nationally
Impact Snapshot
Key Metric 1
5,472 queries handled via national helpline
Key Metric 2
706 Black, minoritised and migrant women received direct casework support; 100 received counselling
Key Metric 3
Total income £3.68m; surplus of £22,000
UN Special Rapporteur on VAWG accepted SBS recommendations on NRPF reform following UK visit
Impact Snapshot
Key Metric 1
7,882 people supported across Scotland; 3,302 Helpline calls answered; Stop the Cuts petition secured 17,500 signatures at the Scottish Parliament
Key Metric 2
560 groups held for people living with dementia and 382 groups for carers; 82 people supported through counselling services averaging 9 sessions each
Key Metric 3
Stop the Cuts campaign identified £150m worth of cuts to vital community services — 17,500-signature petition delivered to Scottish Parliament
People living with dementia and unpaid carers accessed helpline, group and local community support
Impact Snapshot
Key Metric 1
Record total income of £61.9m — the strongest financial performance in the charity's history — with £30.8m invested in pioneering dementia research
Key Metric 2
530+ scientific publications from Alzheimer's Research UK-funded research in 2024–25; 6,200 publications and 24,000 scientists involved since the charity began
Key Metric 3
Dementia research community in the UK doubled from approximately 5,000 to over 10,000 active researchers between 2015 and 2025 — supported by the charity
Dementia research output and scientific knowledge increased through funded research programmes
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Impact Snapshot
Key Metric 1
41,757 calls and emails answered by Admiral Nurses on the Helpline — more than ever before — and £31.4m raised, up £8.9m on the...
Key Metric 2
476 Admiral Nurses across the UK — growing the workforce to reach more families with expert specialist dementia support
Key Metric 3
Dementia clinics launched in 200 Nationwide branches across the UK, with aim of supporting 100,000 people through specialist dementia advice
More families accessed specialist dementia nursing advice through helpline and virtual clinic support
Impact Snapshot
Key Metric 1
£116.8 million total fundraising income — the most successful fundraising year in the charity's history
Key Metric 2
106,000 people reached directly through services — 13,000 through groups, 77,000 through one-to-one dementia services, 29,000 through the Dementia Support Line
Key Metric 3
£18.6 million invested in activities to support dementia research; 291,290 new supporters joined in 2024–25
People affected by dementia accessed direct advice, group support and one-to-one dementia services
Impact Snapshot
Key Metric 1
600,000+ young people took part in cricket with Chance to Shine in 2024-25; 8 millionth child reached through a Chance to Shine programme in...
Key Metric 2
58% of schools receiving the six-week programme had a higher-than-average proportion of pupils eligible for free school meals; 51% of all participants were girls;...
Key Metric 3
98% of teachers agreed sessions were active, safe, inclusive and fun; 94% of children said they had fun; teacher impact scores averaged 8.7/10 for...
94% of teachers reported their school intends to have cricket in the curriculum next academic year; teachers' confidence to deliver cricket independently rose from 57% at programme start to 97% at end; teachers' ability to signpost children to continue playing rose from 58% to 94%
Impact Snapshot
Key Metric 1
11,729 prison leavers supported through Commissioned Rehabilitative Services — 97% rated their experience 'good' or better; 45,160 victims supported with 99% reporting improved health...
Key Metric 2
12,544 people supported across Young People, Families and Communities services — 98% left feeling safer, 95% feeling they can enjoy life more, 91% with...
Key Metric 3
4,243 people engaged on employability programmes; 1,073 supported into paid employment and 308 into further education; 90% felt more motivated to enter the job...
320% increase in young men accessing The Hive mental health service in Camden through the Link Up Project; 150+ young men aged 16-24 participated in 75 group work sessions on masculinity, identity and healthy relationships