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2026 Enhanced

Becoming a Borough of Sport: Impact Report 2025

67.6% of Merton adults (117,000 people) now active — above London and England averages, representing 6,800 more active adults than previous years
Key Metric 1
£2.25 million in external funding secured since launch, representing a 4:1 multiplier on council investment
Key Metric 2
20,000+ residents reached across three Big Sports Day events; 50,000+ visits to Borough of Sport Activity Finder
Key Metric 3
48.6% of Merton children achieve 60+ minutes of daily activity — above both London and national averages — with the borough achieving the highest Active Lives survey response rate in London (37 schools, 2,500+ pupils), enabling a reliable baseline for tracking progress
2025 Enhanced

Impact Report 2024/25

20,204 total engagements; 1,621 hours of free sporting activity; 5,457 free meals provided; 468 young people engaged through Youth Hub with 1,222 hours of free youth provision
Key Metric 1
100% of Cancer Prehab participants reported improved resilience and ability to cope with treatment; 100% of Strong Start participants achieved weight reduction targets and adopted sustainable exercise routines; 90% of Cancer Prehab participants reported better mental wellbeing
Key Metric 2
Named EFL League Two Community Club Organisation of the Year 2025; won Community & Charity Organisation of the Year at Wyre Business Awards 2024; Sports College CEFA side crowned CEFA North West Champions at Wembley 2025; Veterans Community Garden awarded Level 4 Thriving certificate at North West in Bloom
Key Metric 3
80% of Football4All participants reported stronger friendships and reduced loneliness; 61% of Champions referrals have better understanding of anti-social behaviour; 90% of Early Years participants improved social interaction; 92% of teachers reported greater confidence through supported PE delivery
2024

Dementia Oxfordshire Impact Report 2024

2,845 people living with dementia and 3,585 unpaid/family carers supported by Dementia Advisers in 2024 (up 20% and 31% respectively from 2022)
Key Metric 1
789 calls taken by the Support Line in 2024 (up 8% on 2022); 22 Dementia Advisers and 3 Young Onset Dementia Advisers providing ongoing support across Oxfordshire
Key Metric 2
530 participants attended education sessions in 2024: 318 at awareness sessions, 117 at carer sessions, and 95 at post-diagnostic sessions for newly diagnosed people
Key Metric 3
96% of professional survey respondents who worked with the Admiral Nurse agreed the role positively impacted care; Admiral Nurse worked with over 20 health and social care teams including Adult Social Care, District Nurses, Community Hospitals and palliative care teams
2025

Impact Report 2024–2025

95,895 times services were accessed; 31,586 hours of support delivered in the home and garden
Key Metric 1
£1.08 million claimed in benefits for older people through advice and information services
Key Metric 2
5,468 attendees at the Coventry activity centre; advice, information and signposting offered 5,583 times
Key Metric 3
769 people supported through Home Support and 599 through Social Prescribing — the two highest-demand services — alongside 255 in Befriending and 206 in Counselling
2024

Impact Report 2023–2024

Over 3,500 older people supported with direct support across information and advice, health, community and wellbeing services — 51% increase from pre-pandemic years
Key Metric 1
£1,113,318 put back into the pockets of local older people through the Information and Advice service; 208 people gained an average of £5,352 extra per year
Key Metric 2
570 people helped to return home and stay supported after hospital; 567 people connected with their community through the Let's Connect programme
Key Metric 3
2,044 unique people supported with free and confidential information and advice in partnership with seven local organisations through Together for Sutton; 26,213 contacts made including 3,044 home visits
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2025

Annual Impact Report 2024–25

£720,457 in financial gains identified for 431 clients through the Warm Homes initiative (June 2024–March 2025), averaging £1,671.60 per person
Key Metric 1
1,363 clients supported through the Home from Hospital service in Q4 alone, with a 30-day readmission rate of 1.35% against a Bolton average of 8.4%
Key Metric 2
Over 3,200 attendances delivered through Strength and Balance classes in Q4, supporting 518 older people across 246 instructor-led sessions
Key Metric 3
Information & Advice team secured £398,856 in confirmed financial gains for clients in Q4 2024-25 alone, through benefit checks, Attendance Allowance applications and Pension Credit claims
2024

Annual Report 2024

Nearly 2,000 dogs cared for across two rescue centres in Birmingham and Wolverhampton in 2024
Key Metric 1
Behaviour and Training Centre delivering specialist behaviour support, enabling more dogs with complex needs to be successfully rehomed
Key Metric 2
BDH Vet Clinic providing affordable veterinary services to the wider community, strengthening preventative welfare in the West Midlands
Key Metric 3
Supported families facing hardship to keep pets at home through behaviour support, emergency boarding and owner assistance, reducing the number of dogs entering the rescue system
2025

Our Impact in 2025

£2,643,271 in unclaimed social security identified for older people through the national helpline, with an average financial gain of £5,140 per successful check
Key Metric 1
32,150 calls handled by the free national helpline; 270 people supported by the By Your Side service completing 444 application forms
Key Metric 2
More than 130,000 information and advice guides distributed or downloaded; 250,000 views of online information pages across 73 free guides
Key Metric 3
£401,167 awarded through grants programmes including £349,393 through the Scottish Government-supported Encouraging and Supporting Grassroots Activity fund, reaching 48 dementia projects and groups across Scotland