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2025 Free
Impact Snapshot
Key Metric 1
£720,457 in financial gains identified for 431 clients through the Warm Homes initiative (June 2024–March 2025), averaging £1,671.60 per person
Key Metric 2
1,363 clients supported through the Home from Hospital service in Q4 alone, with a 30-day readmission rate of 1.35% against a Bolton average of...
Key Metric 3
Over 3,200 attendances delivered through Strength and Balance classes in Q4, supporting 518 older people across 246 instructor-led sessions
Information & Advice team secured £398,856 in confirmed financial gains for clients in Q4 2024-25 alone, through benefit checks, Attendance Allowance applications and Pension Credit claims
Impact Snapshot
Key Metric 1
Nearly 2,000 dogs cared for across two rescue centres in Birmingham and Wolverhampton in 2024
Key Metric 2
Behaviour and Training Centre delivering specialist behaviour support, enabling more dogs with complex needs to be successfully rehomed
Key Metric 3
BDH Vet Clinic providing affordable veterinary services to the wider community, strengthening preventative welfare in the West Midlands
Supported families facing hardship to keep pets at home through behaviour support, emergency boarding and owner assistance, reducing the number of dogs entering the rescue system
Impact Snapshot
Key Metric 1
£2,643,271 in unclaimed social security identified for older people through the national helpline, with an average financial gain of £5,140 per successful check
Key Metric 2
32,150 calls handled by the free national helpline; 270 people supported by the By Your Side service completing 444 application forms
Key Metric 3
More than 130,000 information and advice guides distributed or downloaded; 250,000 views of online information pages across 73 free guides
£401,167 awarded through grants programmes including £349,393 through the Scottish Government-supported Encouraging and Supporting Grassroots Activity fund, reaching 48 dementia projects and groups across Scotland
Impact Snapshot
Key Metric 1
1,845 older care home residents benefitted from befriending and targeted services across area projects — a record for the charity
Key Metric 2
2,956 handmade Cards of Kindness sent to residents; 1,000+ residents received Christmas gifts; 248 fresh bouquets and craft flowers gifted
Key Metric 3
47 unpaid carers supported through Carers Connected weekly Zoom gatherings and private Facebook group; 300 people attended 24 church webinars, workshops and conferences
1,578 items of clothing distributed in emergency clothing packs for new care home residents; 33 Bags of Blessing with personal hygiene products delivered to care homes; 39 intergenerational connections established between schools, nurseries and care homes
Impact Snapshot
Key Metric 1
25,808 people supported; 254,556 contacts made; £13,148,786 social value generated across all services in 2024–25
Key Metric 2
£5.88 million in unclaimed benefits secured through the Information & Advice service for 5,793 clients; £769,000 in benefit entitlements identified in first six months...
Key Metric 3
28,954 cases managed through the Hospital & Community Navigation Service, supporting 16,017 people and delivering £2,121,709 in economic savings for the NHS
1,507 carers supported; 16,008 club attendances; 52,272 befriending volunteer hours and 10,094 befriending calls made; 18,203 home visits carried out
Impact Snapshot
Key Metric 1
13,448 people supported in 2024/25; £1,063,856 secured in welfare benefits for clients; 3,000 residents provided with advice
Key Metric 2
14,485 hours of home care provided to 212 clients; 8,878 attendances at the specialist dementia day centre (the only one in the London Borough...
Key Metric 3
15,000+ attendances at healthy living sessions; 13,616 attendances at Fit for Life activities; 4,330 people attended Falls Stop exercise sessions across 268 sessions
685 people referred to iCan social prescribing programme; 1,915 attended groups including Tea & Chatter, Diabetes, Walk & Talk and Stroke Café; 98.5% felt extremely satisfied with the service
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Impact Snapshot
Key Metric 1
Charity income £2,796,845 and expenditure £2,298,972 (year ended 30 June 2022, SC024648); income increased from £1,695,495 in 2020/21 as traditional fundraising events reinstated post-COVID;...
Key Metric 2
15 of 18 previous projects operating at pre-COVID levels by year end; Football for Good Fund worked with 101 charitable partner organisations across Scotland,...
Key Metric 3
2021/22 Christmas Appeal raised net total of £380,000 — Foundation's best ever at the time — supporting 1,607 families, 2,437 Glasgow children, 352 local...
Income increased 65% from £1.69m to £2.80m as fundraising events fully reinstated; Christmas Appeal raised £380,000 net — best ever at the time; Paradise Recovery Café launched; Lions' View Sensory Room returned to full match day experience with new dementia access
Impact Snapshot
Key Metric 1
Charity income £3,941,484 and expenditure £3,638,449 (year ended 30 June 2024, SC024648); group income £4,605,973 (including Celtic FC Foundation Inc. USA), up from £3,388,681...
Key Metric 2
Over 33,000 attendances across 24 projects in UK and Ireland; 19,200 young people engaged over six months at Hackney Marshes pilot project; over 19,000...
Key Metric 3
2023 Christmas Appeal raised net total of just under £400,000 — most successful to date at the time — benefiting 988 vulnerable families, 1,069...
33,000+ attendances across 24 projects; Christmas Appeal raised £397,000 net benefiting 988 families, 1,069 children and 278 pensioners; Celtic Park opened on Christmas Day for first time; Football for Good Fund supported 11,000+ individuals
Impact Snapshot
Key Metric 1
£2,215,914 of generated income, funding and in-kind support invested in community projects in 2022/23 (including £267,598 in-kind support from Stoke City FC); £22,000,918 social...
Key Metric 2
Over 40,000 people engaged in activities each year; 8,136 volunteering hours delivered across 42 different projects running 178 sessions per week; 53 permanent contracted...
Key Metric 3
45% of participants were female; 17% from ethnically diverse communities; 28% had a disability or long-term limiting illness; 59% from areas in the 20%...
Keep Stoke Smiling named EFL Championship Community Project of the Season; 11,000+ pupils in 74 schools received oral health education with goodie bags; every participating school pledged to be Fizz Free
Impact Snapshot
Key Metric 1
Total income £2,062,352 and total expenditure £2,016,867 (year ended 31 August 2024, charity no. 1104006); over 130,000 people participated in Community Trust projects and...
Key Metric 2
Over 40,000 people of all ages took part in more than 11,000 sessions organised by the club and Trust combined; social value estimated at...
Key Metric 3
Club's day-to-day activities generated approximately £70 million of economic output in Staffordshire, supporting around 1,600 full-time jobs; EFL mental health impact increased by over...
Stoke City ranked top five EFL club for matchday family experience; awarded EFL Family Excellence Gold Award (third consecutive); achieved EFL Equality Code of Practice Silver Award (one of ten EFL clubs)