Sport & Physical Activity Health & Wellbeing
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Swansea City AFC Foundation

Impact Report 2024/25

Swansea City AFC Foundation is the official charity of Swansea City AFC, based at the Swansea.com Stadium in Swansea, South West Wales. The 2024/25 Impact Report highlights 14,728 participants and 112,816 total attendances across programmes including Fit Jacks, Premier League Kicks, Parkinson's Walking Football and Premier League Primary Stars, with income growing by over 8% year on year.

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About

Fit Jacks 12-week health and wellbeing programme; Premier League Kicks youth outreach; Premier League Primary Stars; Premier League Inspires; Walking Football; Parkinson's Walking Football; Home Education; Cwtch Coffee social wellbeing; Jack to a Chef nutrition programme; Healthy Workplace; Kick the Habit; Girls Football; Disability Football; Fans Fund community cohesion; Kellogg's Football Camps; mentoring and targeted youth interventions; Swans Big Sleep Out fundraising event for homelessness awareness

Key Metrics

Key Metric 1 Total income £1,400,000 and total expenditure £1,300,000 (year ended 31 August 2024); income increased by over 8% in 2024/25
Key Metric 2 14,728 participants engaged; 112,816 total attendances (up 15% year on year); 4,490 sessions delivered
Key Metric 3 96% of Fit Jacks participants reported improved physical health; 90% of Premier League Inspires participants reported improved mental wellbeing; 7.8% of participants have a disability

Key Outcomes

  • 96% of Fit Jacks participants reported improved physical health; over 250 people supported to lose weight with average weight loss of 3.3kg and average waist reduction of 5.9cm per participant
  • 97% of Premier League Kicks participants improved physical wellbeing; 83% improved interpersonal relationships; 82% feel inspired and engaged; youth ambassador programme developed from PL Kicks cohort
  • Prostate Cymru cancer testing event at Swansea.com Stadium led to early diagnosis of aggressive advanced prostate cancer in participant Alun Griffiths — cited as a life-saving intervention; Swans Big Sleep Out raised over £36,000 for the Foundation and Matthew's House homeless charity

Geography

Wales

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