Impact Report 2024/25

Swansea City AFC Foundation is the official charity of Swansea City AFC, based at the Swansea.com Stadium in Swansea, South West Wales. The 2024/25 Impact Report highlights 14,728 participants and 112,816 total attendances across programmes including Fit Jacks, Premier League Kicks, Parkinson's Walking Football and Premier League Primary Stars, with income growing by over 8% year on year.

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📋About

Fit Jacks 12-week health and wellbeing programme; Premier League Kicks youth outreach; Premier League Primary Stars; Premier League Inspires; Walking Football; Parkinson's Walking Football; Home Education; Cwtch Coffee social wellbeing; Jack to a Chef nutrition programme; Healthy Workplace; Kick the Habit; Girls Football; Disability Football; Fans Fund community cohesion; Kellogg's Football Camps; mentoring and targeted youth interventions; Swans Big Sleep Out fundraising event for homelessness awareness

📊Key Metrics

Total income £1,400,000 and total expenditure £1,300,000 (year ended 31 August 2024); income increased by over 8% in 2024/25 Key Metric 1
14,728 participants engaged; 112,816 total attendances (up 15% year on year); 4,490 sessions delivered Key Metric 2
96% of Fit Jacks participants reported improved physical health; 90% of Premier League Inspires participants reported improved mental wellbeing; 7.8% of participants have a disability Key Metric 3

Key Outcomes

  • 96% of Fit Jacks participants reported improved physical health; over 250 people supported to lose weight with average weight loss of 3.3kg and average waist reduction of 5.9cm per participant
  • 97% of Premier League Kicks participants improved physical wellbeing; 83% improved interpersonal relationships; 82% feel inspired and engaged; youth ambassador programme developed from PL Kicks cohort
  • Prostate Cymru cancer testing event at Swansea.com Stadium led to early diagnosis of aggressive advanced prostate cancer in participant Alun Griffiths — cited as a life-saving intervention; Swans Big Sleep Out raised over £36,000 for the Foundation and Matthew's House homeless charity

📍Geography

Wales

2025 Enhanced

Impact Review 2024/25

£3,112,419 raised to deliver projects in 2024/25; total income £2,920,000 and total expenditure £2,850,000 (year ended 31 August 2024)
Key Metric 1
28,692 people took part in activities; 307,544 visits to sessions; 17,793 sessions delivered
Key Metric 2
More than 16,000 young people engaged across early years and primary programmes; 34 Premier League Primary Stars partner schools; over 7,000 healthy meals provided on HAF camps
Key Metric 3
Blackpool FC Sports College A Team won the CEFA league title 2024/25; BFC School received 'Good' Ofsted rating in November 2024; Norbreck Primary Academy reached EFL Utilita Kids Cup National Final at Wembley, winning Regional Finals unbeaten
2025 Enhanced

Impact Report 2025

Total income £659,217 and total expenditure £674,216 (year ended 30 June 2025, charity no. 1137275); 10,252 individuals engaged across the 2024/25 season, with 9,713 being young people in schools
Key Metric 1
82% of participants reported positive impact on mental wellbeing; 84% on physical wellbeing; 82% on sense of community; 86% made new friends since joining
Key Metric 2
70% agreed they made positive changes to their life as a result of CUF activity; 63% of adult participants felt a strong sense of community/belonging, 2% above the national average; 78% agreed they feel more motivated to be physically active (Forever United older adults programme)
Key Metric 3
56.7% of young people hardly ever or never feel lonely vs national average; 94% of participants feel welcome, safe and included; CUF participants ranked higher than Cambridge and UK averages for happiness, life satisfaction and worthwhile life
2025 Enhanced

Impact Report 2024-25

6,744 participants engaged across education, social inclusion, employability, heritage and health programmes in 2024/25
Key Metric 1
37,357 hours of positive activity delivered; £3.9 million in social value generated
Key Metric 2
4,805 pupils supported across 58 education settings; 300+ young people referred across six Engage hubs in Northampton, Kettering, Corby and Milton Keynes
Key Metric 3
89% of young people attending Engage programme made positive steps; 92% of employability learners moved to positive progression