2024/25 Annual Review
Total income £138,600,000 and total expenditure £108,350,000 (year ended 31 March 2025, charity no. 1068852); 5 million people welcomed through palace gates; £138.6m income of which £84.7m from ticket admissions (£68.3m at Tower of London alone)
Key Metric 1
Over 160,000 members making 300,000+ visits generating £5.8m membership income plus £814k Gift Aid; 217,400 £1 Universal Credit tickets sold; 304,000 visitors to Untold Lives: A Palace at Work exhibition at Kensington Palace; 99.5 million people reached across social media channels
Key Metric 2
89% of visitors gained a better understanding of stories (discovery); 83% felt happier after their visit (joy); 76% were inspired to learn more; 28,365 visitors cheered on Henry VIII's Joust; £1.9 million secured in donations and pledges for Tomorrow's Tower campaign
Key Metric 3
83% of visitors felt happier after their visit; 89% gained better understanding of palace stories; 94% charitable activities allocation of total expenditure; Tomorrow's Tower campaign secured £1.9m including £1m from Sandys Trust and National Lottery Heritage Fund development grant