YoungMinds Impact Report 2025

YoungMinds is the UK's leading charity fighting for young people's mental health, working to ensure no young person feels alone with their mental health and that help reaches people before crisis point. Its 2025 impact report covers three strategic programmes: Never Alone (reaching 1.1 million young people with mental health guides), Someone To Turn To (supporting 12,000 parents via its Helpline and training 4,287 trusted adults), and Powerful Young Voices (securing £5 million for 24 early support hubs through advocacy). Total fundraising income was £7.55 million, including £2.7 million from its M&S partnership. The year also saw a strengthened AJEDI commitment, with content from 21 Black, Muslim and Queer Disabled contributors.

Report snapshot
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📋About

Never Alone (direct digital support for young people including mental health guides, help finder tool, blogs and paid media reaching nearly 2 million people); Someone To Turn To (Parents and Carers Helpline, professional training in youth mental health, parent/carer online advice); Powerful Young Voices (youth-led campaigns including A Million Pressures and Future Minds gathering 12,000 signatures; advocacy for early mental health support hubs); AJEDI programme with culturally relevant content from 21 Black, Muslim and Queer Disabled contributors

📊Key Metrics

1.1 million young people accessed practical mental health guides; parents and carers viewed online advice 1.7 million times; 12,000 adults received direct support through the Parents and Carers Helpline Key Metric 1
4,287 trusted adults trained across 125 courses; 93% said they felt more confident to support young people; 'Fund the Hubs' campaign helped secure £5 million for a pilot of 24 early mental health support hubs Key Metric 2
£7,547,199 raised from fundraising activities; Hello Yellow 2024 mobilised 8,300+ supporters and 6,956 schools; M&S partnership raised £2.7 million Key Metric 3

Key Outcomes

  • Help finder tool for young people viewed over 100,000 times; help finder for parents and carers accessed by over 40,000 people; parent and carer blog viewed over 80,000 times; 65 new blogs written by and for young people
  • Fund the Hubs campaign secured £5 million for 24 early support hub pilot — direct policy win from youth-led advocacy; AJEDI commitment embedded across the organisation to tackle inequalities in access and experience
  • Web guides viewed over 1 million times; paid campaign drove 111,907 visits to support content; report covers a year of significant organisational change yet saw increased reach across all programmes

📍Geography

UK-Wide

2025 Enhanced

Annual Review April 2024 to March 2025

Social care services provided to thousands of people with learning disabilities; information and advice service caseloads growing in complexity; financial resilience rebuilt ahead of NI cost pressures
Key Metric 1
Omaze Yorkshire House Draw partnership raised £3.9m in 6 weeks with Jodie Whittaker as ambassador; awareness of people with learning disability significantly boosted through campaign
Key Metric 2
Voices Council (led by people with learning disabilities) challenged decisions on service handbacks, agency staffing and benefits access; new strategy to 2030 under development; new CEO Jon Sparkes OBE joined June 2024
Key Metric 3
Rebuilt financial resilience ahead of NI cost increases — 'more fortunate than many in the sector'; 80th anniversary approaching; new CEO appointed to lead strategy development
2024 Enhanced

Annual Report and Accounts 2024

518 new guide dog partnerships created in 2024 — 10% increase beating projections; 1,379 new puppies from breeding programme; 400th buddy dog partnership matched
Key Metric 1
17,500+ volunteers giving 12 million+ volunteer hours collectively; 2,400+ volunteers looked after dogs; 7,000+ training sessions on tech, travel and life skills delivered by Vision Rehabilitation Specialists
Key Metric 2
£47m raised through Sponsor a Puppy; £3.1m from raffles; £8.3m increased income from gifts in Wills; 3.45 million clicks to digital information and advice content; 5,900 visits to new Tech Selector assistive tech review tool
Key Metric 3
1,864 children and family members attended My Time to Play sessions; 6,852 large-print books delivered; 5,991 habilitation sessions completed to help children learn essential skills; 432,817 online learners accessing digital content
2025 Enhanced

Annual Report 2024-25

202,694 people supported across 270 locations; 74,070 in drug and alcohol; 102,531 in mental health; 1,035 in learning disability; turnover £191.9m
Key Metric 1
96% of regulated services rated Good or Outstanding by CQC; 12,456 naloxone kits dispensed (5.6% increase); 11,405 Hepatitis C tests (59% increase); 7,448 FibroScans (300% increase)
Key Metric 2
234 peer mentors; 82 volunteers; 5,194 colleagues (60% with lived experience); £7.79m invested in local VCSE organisations; £131.87m social value from local employment
Key Metric 3
87% of people supported have overall positive experience; 90% feel safe; 774/1,063 (72%) in Birmingham social prescribing service achieved goals across health, community, emotional and employment domains; new Lincolnshire Recovery Partnership reached over 160 staff in year one