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Samaritans

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2025
Samaritans

Impact Report 2024/25

3.3 million calls for help answered across UK and Ireland in 2024-25 — one every 10 seconds, 24/7; 46,000+ Prison Listener peer support interactions
Key Metric 1
11% increase in demand for online chat service; 94% of online chat users said they would use it again; STEP training generated £1m+ from 600+ courses to 6,000 participants
Key Metric 2
World Suicide Prevention Day campaign seen 8.2 million times on social media; TCS London Marathon raised £1.1m; Break the Silence appeal raised £500,000+; total income £27.5m; expenditure £28m
Key Metric 3
100% of UK branches migrated to new Listening Centre digital platform by November 2024; futureproofing telephony for national digital switchover; 37% of UK adults reached by Believe in Tomorrow campaign
Health & Wellbeing Mental Health
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