Health & Wellbeing Community & Social Justice 2025
Samaritans

Impact Report 2024/25

Samaritans is the UK and Ireland's leading suicide prevention charity, answering a call for help every 10 seconds, 24/7. In 2024-25, 3.3 million calls for help were answered; Prison Listeners provided peer support over 46,000 times; the online chat service saw 11% increased demand; STEP workplace training generated over £1m for the first time (600+ courses, 6,000 participants); and the TCS London Marathon Official Charity of the Year status raised £1.1m. Total income was £27.5m; expenditure £28m. A new Listening Centre digital platform was rolled out to 100% of UK branches.

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📋About

24/7 freephone helpline (116 123); Welsh Language Line; online chat (pilot, 700 volunteers, 6 evenings/week); Prison Listener scheme; STEP workplace training (CPD certified); Small Talk Saves Lives campaign; Brew Monday; media advisory service (EastEnders, journalist training at 11 schools); policy advocacy (England, Scotland, Wales, Northern Ireland, Ireland); Samaritartan; Lived Experience Panel (671 members) Custom geography from upload: UK and Ireland

📊Key Metrics

3.3 million calls for help answered across UK and Ireland in 2024-25 — one every 10 seconds, 24/7; 46,000+ Prison Listener peer support interactions Key Metric 1
11% increase in demand for online chat service; 94% of online chat users said they would use it again; STEP training generated £1m+ from 600+ courses to 6,000 participants Key Metric 2
World Suicide Prevention Day campaign seen 8.2 million times on social media; TCS London Marathon raised £1.1m; Break the Silence appeal raised £500,000+; total income £27.5m; expenditure £28m Key Metric 3

✅Key Outcomes

  • 100% of UK branches migrated to new Listening Centre digital platform by November 2024; futureproofing telephony for national digital switchover; 37% of UK adults reached by Believe in Tomorrow campaign
  • Mental Health Policy Alliance launched in Northern Ireland (10 organisations, co-chaired by Samaritans and Mental Health Foundation); Paid Yesterday, Broke Today report on financial insecurity and suicide risk in Scotland co-produced and published; Samaritans named Humanitarian Organisation of the Year by Irish Red Cross
  • Jacksepticeye Thankmas live-stream raised £500,000 globally; Dawn Walk united 2,000+ people raising £280,000; James Cooper ran a marathon every day of 2024 raising £130,000; 100% renewable energy procured for ~60 charity properties; 76p in every £1 spent on charitable activities

📍Geography

UK-Wide

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