61,000 cruelty complaints investigated; 527 convictions secured; 40% more urgent cruelty/neglect cases attended following launch of online triage tool
Key Metric 1
47,966 animals received personalised care; 26,294 animals rehomed; 5,989 injured/orphaned wild animals returned to the wild; 13,637 wild animals taken in
Key Metric 2
200,000+ people used the new online triage tool; 800,000+ people in millions-strong movement; 424,000 regular giving supporters; 4,644 new volunteers welcomed; total income £152.5m
Key Metric 3
Five new animal welfare laws achieved in 2024: ban on live animal exports; CCTV in Welsh slaughterhouses; Pet Abduction Act (pet theft now a crime); cat microchipping law; primates licensing scheme; Government committed to phasing out animal experiments