Poverty & Inclusion Health & Wellbeing
2024 Free
Money Advice Trust · Birmingham, UK

Money Advice Trust Impact Report 2024

The Money Advice Trust's Impact Report 2024 (published May 2025) covers a record year for the charity behind National Debtline and Business Debtline. It provided 271,900 advice interactions by phone and webchat, an increase of 36% on 2023, and National Debtline helped 118,300 people over the phone and via its online debt advice tool (up 64% on 2023). The report also covers the launch of the My Money Steps digital advice platform, the Building Up Business pilot with Aviva, its Vulnerability Academies with UK Finance and the UK Regulators Network, and the Help To Repay campaign on energy arrears.

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About

The Money Advice Trust is a charity founded in 1991 to help people across the UK tackle their debts and manage their money. Its mission is to help prevent financial difficulty and remove problem debt from people's lives. It runs National Debtline and Business Debtline, providing free, expert, impartial debt advice, and trains and supports organisations to help customers in vulnerable circumstances.

Key Metrics

271,900 advice interactions by phone and webchat across National Debtline and Business Debtline in 2024
118,300 people helped by National Debtline over the phone and via its online advice tool in 2024
91% of National Debtline clients saw their debts reduce or stabilise following advice

Key Outcomes

  • National Debtline helped 118,300 people by phone and online in 2024, up 64% on 2023, plus 32,200 people via webchat.
  • Over 200 people have completed the Vulnerability Academy with UK Finance; 99% of participants rated their knowledge as very good or excellent afterwards.
  • The Help To Repay campaign helped secure a commitment from Ofgem to introduce a new scheme to deal with built-up energy arrears.

Geography

UK-Wide

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