Poverty & Inclusion Community & Social Justice 2025
In Kind Direct

Impact Report 2025

In Kind Direct is the UK's leading product giving charity, founded in 1996 by HM King Charles III, redistributing surplus goods from 145+ corporate partners to over 9,000 charities and community groups. Their 2025 impact report shows £31m of products distributed, 930,000 people supported weekly, and landmark policy wins including VAT relief on donated goods secured from April 2026.

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📋About

Product redistribution to charities and community groups, hygiene poverty campaigns, Warm Welcome winter campaign, SARC washbag project, policy advocacy, In Kind Direct International network Custom geography from upload: UK

📊Key Metrics

930,000 people supported per week; £31 million worth of products distributed; 9,280 organisations supported Key Metric 1
Every £1 spent creates £15.50 of social value; 145 companies donated; 52,000 orders dispatched Key Metric 2
Nearly 5 million hygiene products unlocked via Tesco partnership; 24,603 washbags distributed to 62 SARCs since 2023; 43% of people helped each week are school-aged children Key Metric 3

✅Key Outcomes

  • VAT relief on donated goods secured from April 2026 following three-year advocacy campaign — removes key barrier to corporate product donation
  • 1.1 million children living in hygiene poverty in the UK (4 in every classroom); new alliance with The Hygiene Bank to create first-ever Roadmap to End Hygiene Poverty by 2030
  • 1 in 7 partner organisations began a new service by working with In Kind Direct; 1 in 2 are able to support more people in their communities as a result

📍Geography

UK-Wide

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