Poverty & Inclusion Community & Social Justice
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In Kind Direct

Impact Report 2025

In Kind Direct is the UK's leading product giving charity, founded in 1996 by HM King Charles III, redistributing surplus goods from 145+ corporate partners to over 9,000 charities and community groups. Their 2025 impact report shows £31m of products distributed, 930,000 people supported weekly, and landmark policy wins including VAT relief on donated goods secured from April 2026.

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About

Product redistribution to charities and community groups, hygiene poverty campaigns, Warm Welcome winter campaign, SARC washbag project, policy advocacy, In Kind Direct International network Custom geography from upload: UK

Key Metrics

Key Metric 1 930,000 people supported per week; £31 million worth of products distributed; 9,280 organisations supported
Key Metric 2 Every £1 spent creates £15.50 of social value; 145 companies donated; 52,000 orders dispatched
Key Metric 3 Nearly 5 million hygiene products unlocked via Tesco partnership; 24,603 washbags distributed to 62 SARCs since 2023; 43% of people helped each week are school-aged children

Key Outcomes

  • VAT relief on donated goods secured from April 2026 following three-year advocacy campaign — removes key barrier to corporate product donation
  • 1.1 million children living in hygiene poverty in the UK (4 in every classroom); new alliance with The Hygiene Bank to create first-ever Roadmap to End Hygiene Poverty by 2030
  • 1 in 7 partner organisations began a new service by working with In Kind Direct; 1 in 2 are able to support more people in their communities as a result

Geography

UK-Wide

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