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Creative United Annual Impact Report 2025/26

Creative United's Annual Impact Report 2025/26 shows how investing in creative livelihoods delivers strong returns: publicly funded programmes including Own Art and Take it away generated vital incremental income for artists, musicians and nano creative enterprises across the UK.

Report snapshot
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About

Creative United is a community interest company supporting the growth and development of the UK's creative economy through programmes including Own Art, Take it away and Re:Create, business support and research.

Key Metrics

Sales generated Over £6.5 million in sales generated by publicly funded programmes in 2025/26.
Livelihoods supported Around 13,500 artists, musicians and nano creative enterprises supported across the UK.
Return on investment £9 returned to the creative economy for every £1 of public investment received.
Evidence into action Research into the challenges facing artists and small creative businesses turned into practical interventions generating incremental income and support.

Key Outcomes

  • Artists, musicians and nano creative enterprises gained vital income and business support, strengthening a thriving and inclusive creative economy.

Geography

UK-Wide

Impact Snapshot
Key Metric 1
Total income £138,600,000 and total expenditure £108,350,000 (year ended 31 March 2025, charity no. 1068852); 5 million people welcomed through palace gates; £138.6m income...
Key Metric 2
Over 160,000 members making 300,000+ visits generating £5.8m membership income plus £814k Gift Aid; 217,400 £1 Universal Credit tickets sold; 304,000 visitors to Untold...
Key Metric 3
89% of visitors gained a better understanding of stories (discovery); 83% felt happier after their visit (joy); 76% were inspired to learn more; 28,365...
83% of visitors felt happier after their visit; 89% gained better understanding of palace stories; 94% charitable activities allocation of total expenditure; Tomorrow's Tower campaign secured £1.9m including £1m from Sandys Trust and National Lottery Heritage Fund development grant
Impact Snapshot
Key Metric 1
3,943 young people reached across 279 learning sessions in 16 programmes; 46 public performances reaching 8,517 audience members
Key Metric 2
100+ Emerging Professionals supported with 159 paid performance opportunities; 32% from regions beyond London; 32% from African, Asian, Caribbean or Mixed Heritage backgrounds
Key Metric 3
46% of Under-18 participants receive bursaries; 46% benefit from free access (Pupil Premium, free school meals or low-income families)
Largest single concert audience of 1,500 for British Standard Time at Berlin's Konzerthaus; NYJO Under 18s alumni have gone on to Birmingham Conservatoire, Leeds Conservatoire and Cambridge University