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CPAG Annual Report 2024/25

CPAG is New Zealand's leading independent child poverty advocacy organisation. In 2024/25 the group published eight major research pieces, made six parliamentary submissions, appeared 294 times in mainstream media, and grew social media reach to over 600,000 impressions. Operating on NZD 400,805 in income — entirely from donations and grants — CPAG campaigns for systemic change including protecting child poverty reduction targets, liveable income support, and affordable housing.

Report snapshot
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About

Media & public reach: 294 mainstream media appearances across TV, radio and print, reaching a national audience on child poverty issues Custom geography from upload: Auckland (national)

Key Metrics

Key Metric 1 314 active members and volunteers; 600,000+ social media impressions
Key Metric 2 4 staff; 314 active volunteers; 1 governance committee (6 members)
Key Metric 3 NZD 400,805 income; NZD 348,679 expenditure; NZD 52,127 surplus

Key Outcomes

  • Policy influence: Six parliamentary submissions made in 2024/25, including on Social Security, Government Budget Policy, Treaty principles, and free school lunches (Ka Ora, Ka Ako)
  • Research & knowledge: Eight major research reports and analyses published, including the first-of-its-kind stocktake of affordable rental housing supply in Aotearoa

Geography

International

Impact Snapshot
Key Metric 1
438,000 pets treated across 49 Pet Hospitals, equivalent to 4,700 pets every working day
Key Metric 2
Over 2 million treatments provided; veterinary services cost over £85 million, funded entirely by donations
Key Metric 3
327,000 children reached with pet education messages; Pet Health Hub received over 4 million online visitors
Veterinary care provided to the pets of over 360,000 people in financial hardship across the UK, with 46% of clients disabled or living with a serious health condition
Impact Snapshot
Key Metric 1
2.4 million benefits calculations completed via free Benefits Calculator
Key Metric 2
1.5 million people identified new benefits worth an average of £5,396 each (£12.9bn total)
Key Metric 3
£3 million in grants awarded, supporting 2,164 people across the UK
4.8 million people accessed the Turn2us website for information on claiming support they are entitled to
Impact Snapshot
Key Metric 1
7,325 individual children supported; 9,269 instances of support across the year; 6,660 referrals fulfilled; 485 emergency newborn hospital packs delivered to 23 London hospitals...
Key Metric 2
734 regular volunteers; 31,348 volunteer hours; 146 one-off volunteers (700+ hours); 99 corporate volunteer groups (3,900 hours)
Key Metric 3
Items gifted worth over £3 million (if new); 128 tonnes of goods redistributed; £22,714 in financial support secured or saved for families via signposting;...
Connections and signposting: Family Connections team spoke to 2,764 families; signposting support provided 1,037 times; 77% of signposting recipients had never accessed similar help before; £22,714 in financial support secured or saved