Sport & Physical Activity Education & Young People 2025
Women in Sport

Impact Report 2024/25

Women in Sport is a UK charity dedicated to creating lasting positive change for women and girls in sport and society. Their 2024/25 impact report marks their 40th anniversary year and covers ground-breaking research on Black girls in sport, the fifth wave of their Dream Deficit study tracking girls' sporting ambitions post-Paris 2024, major parliamentary influencing, and 13.9 billion media impressions. Their statistic that 1.3 million girls disengage from sport after primary school is now embedded in national policy debate.

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📋About

Research and insight (Black Girls and Sport; Dream Deficit study; disabled girls in sport); policy influencing and advocacy (4 policy asks to government); parliamentary engagement (40th anniversary reception, 40+ parliamentarians); 40th anniversary conference 'Joining Forces for the Future'; Big Sister project; podcast; media and broadcasting partnerships (BBC, Sky News); workshops with National Governing Bodies Custom geography from upload: UK

📊Key Metrics

13.9 billion media impressions in 2024/25 Key Metric 1
13.5 million people reached via social media; 80,000 LinkedIn followers; 30,000 newsletter subscribers Key Metric 2
1.3 million girls disengage from sport after primary school — Women in Sport's defining statistic, now embedded in national policy debate Key Metric 3

✅Key Outcomes

  • Dear Sport' campaign film on Black girls and sport watched more than 127,000 times; cited by Dame Denise Lewis, Dina Asher-Smith and Shaunagh Brown; transforming how sport sees Black girls at CEO and grassroots level
  • 38% of girls in 2024 dreaming of reaching the top in sport, up from 30% in 2020 — driven by Paris 2024 Olympic and Paralympic visibility
  • Four bold policy asks for gender budgeting, equal leadership, anti-misogyny commitment and independent sport regulator put before government in 40th anniversary year

📍Geography

UK-Wide

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