2025 Free

2024 End of Year Impact Report

Surfers Against Sewage's 2024 End of Year Impact Report documents a landmark year in which water quality became a top-line UK political issue, driven by the charity's March for Clean Water mobilisation, a new real-time sewage map for Scotland, and tens of thousands of campaign actions sent to MPs and water companies via its Safer Seas & Rivers Service app.

Report snapshot
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About

Community beach and river clean-ups, real-time sewage pollution alerts (Safer Seas & Rivers Service app), citizen science water quality data collection, campaigning and policy advocacy, Regional Reps volunteer network

Key Metrics

Key Metric 1 Over 1,000 media hits secured for the March for Clean Water campaign, including Sky News, ITV News, BBC Breakfast, The Guardian and The Independent
Key Metric 2 45,000+ emails sent to MPs and water company CEOs via the free Safer Seas & Rivers Service app
Key Metric 3 3.6 million hours of sewage discharge into UK waterways recorded and publicised in the last year

Key Outcomes

  • Helped secure a real-time sewage discharge map for Scotland, after years of campaigning for transparency
  • Water quality became a headline general election issue in 2024, with the incoming Environment Secretary naming river, lake and sea clean-up as a top priority
  • Organised the March for Clean Water alongside partner organisations, mobilising thousands of Ocean Activists and high-profile supporters including Dame Kelly Holmes and Fergal Sharkey

Geography

UK-Wide

Impact Snapshot
Key Metric 1
First known breeding success of spoonbills in the Norfolk Broads in around 400 years, recorded at Hickling Broads and Marshes
Key Metric 2
Over 60 nature reserves managed across Norfolk, with land owned or managed for wildlife exceeding 5,000 hectares
Key Metric 3
1,500 volunteers helped protect wildlife across the county during the year
New urban nature reserve co-designed with the local community, expanding accessible green space in Norfolk
Impact Snapshot
Key Metric 1
61,819 native oysters deployed across UK restoration projects in 2024/25
Key Metric 2
15,064 people participated in the Beachwatch beach clean programme, submitting 1,256 litter surveys — the highest in the programme's 31-year history
Key Metric 3
17,613 young people engaged through in-person or online youth programme sessions
£11.5 billion Ofwat investment package secured for storm overflow cuts in England and Wales following sustained MCS advocacy
Impact Snapshot
Key Metric 1
191,000 cats and kittens helped — 525 a day (2023: 184,000); 29,000 cats rehomed; 168,000 cats neutered including 13,000 feral cats; 93,000 cats microchipped
Key Metric 2
£96.9 million total income (2023: £89.3 million); £108.5 million net assets; £50.1 million legacy income; 9,800 volunteers (2023: 9,200)
Key Metric 3
430 cat owners helped to flee domestic abuse with 750 cats given temporary foster homes (Lifeline) — up from 229 in 2023; 5.9 million...
Mandatory microchipping for cats in England came into force June 2024 — direct result of years of Cats Protection campaigning; Pet Abduction Act came into force August 2024 making cat theft a specific criminal offence; Cat Manifesto sent to every election candidate with 111 newly elected MPs having responded
Impact Snapshot
Key Metric 1
32,000 people participated in learning activities; 65,000 volunteer hours contributed; 250,000 biodiversity-boosting plants and bulbs planted; 24,000 snowdrops planted by Royal Parks Half Marathon...
Key Metric 2
94% of public rated their visit as good or excellent; 5 consecutive years all 8 parks awarded Green Flag; 160,000+ members making 300,000+ visits;...
Key Metric 3
1,000 free plants donated to local charities, community groups and schools; 200 old noticeboards and maps replaced; 12,500 enquiries handled by visitor support team;...
Queen Elizabeth II Memorial Garden at Regent's Park received planning permission and is progressing — opening Spring 2026; Diana, Princess of Wales Memorial Playground renewal received planning permission — opening Spring 2026; Greenwich Park flagship restoration project completed — new meadows, shrubs, community facilities