About
The Eco-Schools environmental education programme and Count Your Carbon schools carbon calculator; the Green Flag Award for parks and green spaces (delivered on behalf of the UK Government) and Blue Flag/Seaside Awards for beaches; Green Key accreditation for tourism sites; the Ocean Recovery Project recovering marine litter; the Buy Nothing New Month campaign; the Great British Spring Clean; a year-round Litter Heroes volunteer network; Chewing Gum Task Force grants to councils; and policy work through the Tidy Britain and Parks & Green Spaces All-Party Parliamentary Groups
Key Metrics
Key Metric 1
The Eco-Schools programme reached over 1.4 million pupils, with 2,162 schools awarded the Eco-Schools Green Flag in 2024/25
Key Metric 2
326,000 volunteers pledged to the Great British Spring Clean, picking up 425,626 bags of rubbish, supported by 288 local authorities and parish councils
Key Metric 3
2,227 Green Flag Awards given to parks and green spaces in the UK; 151 beaches given a Blue Flag and/or Seaside Award
Key Outcomes
- 98.3% of educators felt the Eco-Schools programme significantly supports young people's development of 'green skills'
- A 17% reduction in cigarette-related litter has been achieved since the campaign launched in 2022
- Switching bank accounts cut Keep Britain Tidy's own banking emissions by two-thirds, an annual reduction of 1,500 tonnes of CO2
Geography
UK-Wide
