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Sports Alive 2024 Impact Report

Sports Alive is a Merseyside-based charity established in 2010, delivering community youth work across the North West through detached outreach, centre-based provision, school-based coaching and one-to-one youth social prescribing. In 2022/23 it worked with 2,500 young people, with 55% female and 20% reporting a disability. Key outcomes include 55% of young people feeling happier and more positive, 65% making more friends, and a 60% reduction in serious violence incidents in the Breck Road Polygon reported by police. The charity's boxing and Kimball programmes have been particularly effective in re-engaging reluctant learners and reducing anti-social behaviour.

Report snapshot
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About

Detached street-based youth work with disengaged young people; outreach on the streets building relationships; centre-based youth work at Sports Alive premises and partner venues; one-to-one youth social prescribing; boxing and sport sessions; school-based coaching and mentoring including touch boxing and Kimball; holiday provision including day trips and family events; partnership work with police, schools, housing associations and medical centres Custom geography from upload: Merseyside and North West England, UK

Key Metrics

Key Metric 1 2,500 young people supported; 55% identified as female; 20% reported having a disability
Key Metric 2 60% reduction in serious violence related incidents in the Breck Road Polygon across July–September (reported by local police officer)
Key Metric 3 55% of young people say they feel more happy and positive about life; 68% say they have had more opportunities to do different things

Key Outcomes

  • 65% of young people say they have more friends and have met different people; 45% say they feel more confident about getting help
  • A 9-year-old previously involved in physical fights and disengaged from sessions became enthusiastic and engaged after consistent one-to-one boxing sessions — language, behaviour and relationships with peers all transformed
  • 22% of young people worked with identified as Mixed, Black, Asian or from other ethnic backgrounds; 30% of primary school age — demonstrating reach into younger and more diverse communities

Geography

North West

Impact Snapshot
Key Metric 1
21,212 people engaged with in 2024/25
Key Metric 2
17,708 people played some form of rugby through Foundation programmes
Key Metric 3
More than £9,000 raised through Foundation Day; 9,000+ given back to grassroots rugby clubs
88% of girls in the Girls Tackle Rugby programme reported feeling more confident, per independent research with Manchester Metropolitan University Institute of Sport
Impact Snapshot
Key Metric 1
£3,112,419 raised to deliver projects in 2024/25; total income £2,920,000 and total expenditure £2,850,000 (year ended 31 August 2024)
Key Metric 2
28,692 people took part in activities; 307,544 visits to sessions; 17,793 sessions delivered
Key Metric 3
More than 16,000 young people engaged across early years and primary programmes; 34 Premier League Primary Stars partner schools; over 7,000 healthy meals provided...
Blackpool FC Sports College A Team won the CEFA league title 2024/25; BFC School received 'Good' Ofsted rating in November 2024; Norbreck Primary Academy reached EFL Utilita Kids Cup National Final at Wembley, winning Regional Finals unbeaten
Impact Snapshot
Key Metric 1
Total income £659,217 and total expenditure £674,216 (year ended 30 June 2025, charity no. 1137275); 10,252 individuals engaged across the 2024/25 season, with 9,713...
Key Metric 2
82% of participants reported positive impact on mental wellbeing; 84% on physical wellbeing; 82% on sense of community; 86% made new friends since joining
Key Metric 3
70% agreed they made positive changes to their life as a result of CUF activity; 63% of adult participants felt a strong sense of...
56.7% of young people hardly ever or never feel lonely vs national average; 94% of participants feel welcome, safe and included; CUF participants ranked higher than Cambridge and UK averages for happiness, life satisfaction and worthwhile life
Impact Snapshot
Key Metric 1
6,744 participants engaged across education, social inclusion, employability, heritage and health programmes in 2024/25
Key Metric 2
37,357 hours of positive activity delivered; £3.9 million in social value generated
Key Metric 3
4,805 pupils supported across 58 education settings; 300+ young people referred across six Engage hubs in Northampton, Kettering, Corby and Milton Keynes
89% of young people attending Engage programme made positive steps; 92% of employability learners moved to positive progression