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Shout Out UK Impact Report 2025/26

Shout Out UK's 2025/26 impact report, Defending Democracy Through Political and Media Literacy, covers a year of countering disinformation, upskilling educators and professionals, engaging young people in democracy and advocating for media literacy in the national curriculum.

Report snapshot
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About

Shout Out UK is an award-winning social enterprise equipping the next generation with the political and media literacy needed to resist disinformation and defend democracy.

Key Metrics

Young people trained More than 20,000 young people received media literacy training in schools and other settings during the report period.
Educators upskilled More than 3,000 educators and frontline professionals engaged in CPD programmes, including 1,054 professionals trained in an Ofcom-commissioned prebunking programme.
Confidence boosted Participants' confidence in implementing prebunking interventions rose from 9% to 97% following training.
Campaign reach The #DISMISS counter-disinformation campaign garnered 13.5 million impressions, and educational digital campaigns reached over 1 million young voters across England and Scotland.

Key Outcomes

  • Media literacy was embedded into the National Curriculum in England from primary school level following Shout Out UK's policy advocacy as secretariat of the APPG on Political and Media Literacy.

Geography

UK-Wide

Impact Snapshot
568,000
babies reached by Bookstart Baby in 2025/26 (93% of all babies born)
Over 1.1 million
children and families engaged with Bookstart programmes in 2025/26
80%
of parents and carers receiving Bookstart Baby say they now read or share books and stories more with their child
445,600 children aged 1-4 reached through Bookstart Toddler and Pre-schooler, including 37% of all 1-4-year-olds living in low-income households
Impact Snapshot
Key Metric 1
440,000+ young people aged 4-18 active members across 7,000 Groups
Key Metric 2
140,000 volunteers supporting the movement across the UK
Key Metric 3
373 Sections opened or re-energised in England between April 2024 and March 2025
0.3% overall growth in young people (ages 4-18), driven by 31% increase in Squirrel Scouts (5,200 young people)
Impact Snapshot
Key Metric 1
55,000 foster carers and 370 fostering service providers as members across the UK
Key Metric 2
45 new Fostering Friendly Employers recruited, bringing the scheme to over 680,000 employees across the UK
Key Metric 3
95 Fostering Wellbeing Pioneers in Wales offering peer support and mentoring to fellow foster carers
191 children and young people engaged in outdoor adventure weeks through the Fostering Attainment and Achievement programme in Northern Ireland