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Impact Report 2024/25

Port Vale Foundation is the official charity of Port Vale FC, delivering over 35 community programmes in Burslem and across Stoke-on-Trent. Their 2024/25 impact report — the second year of Evid Impact longitudinal measurement — covers 5,927 participants, strong personal wellbeing outcomes above national averages, and a remarkably broad programme portfolio from baby bank to dementia choir. October 2025 saw the launch of their new One Vale strategy for 2025–2028.

Report snapshot
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About

Premier League Kicks; PL Kicks Girls Football; PL Kicks Youth Club; Every Girl Counts; Walking Football; Ladies Netball; Pan Disability; Community Lounge; Memory Lane; Time for Tea; Golden Valiants; Dementia Choir; Baby Bank; Baby Massage; Family Hub; Football & Education; Alternative Provision; Valiant Voice; USW Degree programme; Skills Centre; Walking Cricket; Community Meals; Kenya outreach Custom geography from upload: Burslem / Stoke-on-Trent

Key Metrics

Key Metric 1 5,927 participants engaged in 2024/25; 65% of adult participants classed as active — 1.5% above national average; 91% felt activity was positive or very positive for physical wellbeing; 3 in 4 participants made a positive change to their life through PVF
Key Metric 2 88% felt activity positive or very positive for mental wellbeing; happiness scores 4.3% above national average; anxiety levels 6.3% below national average for adults; 89% agreed people from different backgrounds get on well in their local area — 23% above national average
Key Metric 3 98% of parents felt child's activity was positive or very positive for mental wellbeing (up 10% on prior year); 98% positive for personal development (up 9.2%); 95% positive for sense of community (up 14%); 97% believed activity was useful or beneficial

Key Outcomes

  • Callum's case study: from introverted 13-year-old participant in 2021, through PL Kicks, mentoring, volunteering (200+ hours/year), to Education Development Squad combining football and Stoke-on-Trent College — on track for A-level equivalent results
  • 92% of supporters had a very/fairly strong sense of belonging — 37% above national average; 98% of supporters felt being a Port Vale fan was positive for their sense of community; One Vale strategy 2025–2028 launched October 2025 with extensive community co-design
  • Second year of Evid Impact longitudinal measurement; personal development scores 6.6% higher than 2023/24; resilience 2.8% above national average for adults and 7.8% above for juniors; sense of community 5.5% higher for participants in programmes 1+ years

Geography

Other

Impact Snapshot
Key Metric 1
Delivered 11,474 sessions supporting 12,949 individuals across 40 programmes, generating 324,160 total engagements in 2025
Key Metric 2
Health & Wellbeing programmes delivered 270 sessions supporting 1,168 individuals, generating 7,315 engagements
Key Metric 3
Raised £50,714.49 net through the Foundation Fixture 2025 and £36,156.03 through the Fundraising Dinner (GBP)
Talking Tactics mentoring participant Jamie's confidence, aspirations and self-esteem grew significantly through one-to-one mentoring and mental health support
Impact Snapshot
Key Metric 1
754 unique young people registered for Sport and Life Skills programmes (+114% vs 2022-23)
Key Metric 2
16 Locally Trusted Organisations delivered the programme, up from 9 in 2022-23
Key Metric 3
2,650 sessions held by delivery organisations in 2023-24
72% of young people reported 'getting on better at school or college' following engagement
Impact Snapshot
Key Metric 1
Close to 2,000 participants supported in 2024/25 across youth, prison and environmental programmes
Key Metric 2
826 students from 10 state schools took part, 67% female, with 70% of partner schools in the most deprived areas (IMD 1-4)
Key Metric 3
184 serving or released prisoners engaged through the 'Boats not Bars' reducing-reoffending programme
85% of young people improved their mental wellbeing and 83% felt more confident through the youth programme
Impact Snapshot
Key Metric 1
21,212 people engaged with in 2024/25
Key Metric 2
17,708 people played some form of rugby through Foundation programmes
Key Metric 3
More than £9,000 raised through Foundation Day; 9,000+ given back to grassroots rugby clubs
88% of girls in the Girls Tackle Rugby programme reported feeling more confident, per independent research with Manchester Metropolitan University Institute of Sport