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NRL Community Social Impact Report 2023

The National Rugby League's NRL Community Social Impact Report 2023 documents the social impact of programmes across Australia, New Zealand and the Pacific. Key highlights include over AUD $14.85 million in social value created across four marquee programmes with a combined SROI of 1:4.7, 1,165 First Nations students in the School to Work programme, 5,437 participants in Voice Against Violence across five nations, 4,500 State of Mind mental health workshop participants, and 29,000 people reached through Road to Regions across 12 regional and remote locations.

Report snapshot
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About

School to Work Program: Year 11 and 12 First Nations students supported towards HSC completion and employment/education transition; funded by Australian Federal Government and 11 NRL clubs; 520 one-to-one mentoring sessions, 91% of Year 12 students completed Year 12; SROI 1:4.7. Voice Against Violence (VAV): domestic and gender-based violence prevention across Australia and Pacific (Fiji, Samoa, Tonga, Papua New Guinea); cultural context delivery to rugby league teams, clubs and communities; new 2023 partnership with Relationships Australia Canberra Region; Melbourne Storm Club partnership for Victoria delivery; SROI 1:5.4 Pacific, 1:4.7 Australia. State of Mind: mental health and wellbeing programs in partnership with Headspace, Kids Helpline, Black Dog Institute and Lifeline; three programmes — GRASSROOTS workshop (18+), Get in the GAAME (13-17 years, high schools), League Stars INSPIRE (5-12 years, primary schools); ninth year of programme, 477 community rugby league clubs and 161 schools reached cumulatively; SROI 1:4.2. In League In Harmony: social cohesion programme addressing racism, gender inequality, bullying, social disengagement; six school-based sessions culminating in Gala Day; SROI 1:5.3. Road to Regions: former and current NRL and NRLW stars visiting regional and remote Australia and New Zealand; 29,000 participants across 12 regional locations, 140 schools, 30 community rugby league clubs; educational programs at schools, visits to junior clubs, meet and greet opportunities, coaching and refereeing updates. NRL Community Awards (presented by Westpac): Ken Stephen Medal (Man of the Year — Latrell Mitchell, South Sydney Rabbitohs); Veronica White Medal (Woman of the Year — Tahlulah Tillett, North Queensland Cowboys); NRL and NRLW Community Teams of the Year with $1,000 grants each to donate to community clubs. League Stars INSPIRE: 52 health and wellbeing workshops, 6 inclusion and diversity workshops, 6 respect workshops, 26 primary schools

Key Metrics

Key Metric 1 Total social value created for participants and the community was over AUD $14.85 million across four marquee programs in 2023; SROI ratio of 1:4.7 — for every $1 invested, an average of $4.70 was generated in social return; 708 schools and junior rugby league clubs received community programs; 49,300 participants attended community programs
Key Metric 2 School to Work: 1,165 Indigenous participants, 302 successful education and employment opportunities, 330 Year 12 graduates, 95% completion rate, 135 schools; Voice Against Violence: 5,437 participants (3,279 Pacific, 2,158 Australia), 131 workshops across Australia, Fiji, Samoa, Tonga and Papua New Guinea; Road to Regions: 29,000 participants, 140 schools, 12 regional locations
Key Metric 3 State of Mind (mental health): 4,500 participants, 70 workshops; 1:4.2 SROI; In League In Harmony: 863 participants, 56 schools, 70 programs, 169 Youth Advocates, 94% said programme helped them feel confident to be a leader of harmony and inclusion; VAV: 97% now have better understanding of domestic violence prevalence; 94% understand community responsibility for preventing gender-based violence

Key Outcomes

  • 95% completion rate for Year 11 and 12 Indigenous students in School to Work; 97% of VAV participants have better understanding of domestic violence prevalence; 94% of In League In Harmony participants feel confident to be leaders of harmony and inclusion; total SROI of 1:4.7 across four marquee programmes
  • SROI methodology developed in partnership with Social Ventures Australia (SVA); VAV expanded to new partnership with Relationships Australia Canberra Region in 2023; Melbourne Storm Club entered partnership with VAV; Road to Regions reached 12 regional and remote locations across NSW, QLD, VIC, SA, WA and New Zealand; NRL Community programmes focus on 30% most deprived communities
  • NRL is a professional sport governing body (not a charity); programmes reach Australia, New Zealand and four Pacific nations; key programme partners: Headspace, Kids Helpline, Black Dog Institute, Lifeline (State of Mind); UNICEF; Relationships Australia; Accor (School to Work employer partner); Westpac (Community Awards sponsor); Australian Federal Government (School to Work funder)

Geography

International

Impact Snapshot
Key Metric 1
Delivered 11,474 sessions supporting 12,949 individuals across 40 programmes, generating 324,160 total engagements in 2025
Key Metric 2
Health & Wellbeing programmes delivered 270 sessions supporting 1,168 individuals, generating 7,315 engagements
Key Metric 3
Raised £50,714.49 net through the Foundation Fixture 2025 and £36,156.03 through the Fundraising Dinner (GBP)
Talking Tactics mentoring participant Jamie's confidence, aspirations and self-esteem grew significantly through one-to-one mentoring and mental health support
Impact Snapshot
Key Metric 1
754 unique young people registered for Sport and Life Skills programmes (+114% vs 2022-23)
Key Metric 2
16 Locally Trusted Organisations delivered the programme, up from 9 in 2022-23
Key Metric 3
2,650 sessions held by delivery organisations in 2023-24
72% of young people reported 'getting on better at school or college' following engagement
Impact Snapshot
Key Metric 1
Close to 2,000 participants supported in 2024/25 across youth, prison and environmental programmes
Key Metric 2
826 students from 10 state schools took part, 67% female, with 70% of partner schools in the most deprived areas (IMD 1-4)
Key Metric 3
184 serving or released prisoners engaged through the 'Boats not Bars' reducing-reoffending programme
85% of young people improved their mental wellbeing and 83% felt more confident through the youth programme
Impact Snapshot
Key Metric 1
21,212 people engaged with in 2024/25
Key Metric 2
17,708 people played some form of rugby through Foundation programmes
Key Metric 3
More than £9,000 raised through Foundation Day; 9,000+ given back to grassroots rugby clubs
88% of girls in the Girls Tackle Rugby programme reported feeling more confident, per independent research with Manchester Metropolitan University Institute of Sport