Mind in Croydon Impact Report 2024–25

Mind in Croydon is a Croydon-based mental health charity founded in 1967, supporting 15,040 people in 2024/25 — a 57% increase — through nine services spanning counselling, crisis support, peer support, advocacy, physical activity, welfare benefits, carers support and community wellbeing. The Croydon Health and Wellbeing Space saw a 151% increase in support instances, the Welfare Benefits service secured £1.4 million in unclaimed benefits for residents, and the In-Reach Peer Support service (across 6 NHS inpatient units) was independently evaluated as a national blueprint. Two seven-year contracts were won with Croydon Council, and the charity was Highly Commended at the Mind Excellence Awards. Total income was £2.31 million.

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📋About

Active Minds (physical activity, peer support, wellbeing groups, allotment); Advocacy Service (IMHA and community advocacy at Bethlem Royal Hospital — 7-year Croydon Council contract won); Carers Support Service (160 one-to-one sessions, 47 group sessions — 7-year contract won); Counselling (BACP-accredited, 326 clients, 1,302 sessions delivered by volunteers); Carers Counselling (278 carers, 545 sessions); Croydon Health and Wellbeing Space (information, advice, financial support, peer groups — with Croydon BME Forum and SLaM); Welfare Benefits Advice (614 clients, £1.4m unclaimed benefits); In-Reach Peer Support (6 inpatient rehabilitation units); Mental Health Personal Independence Coordinator (MHPIC — 344 clients, 992 GP huddles); Recovery Space (7-days crisis support, day and evening); Social Networking and The Hub (527 clients, creative groups, drama, art, singing, equine therapy); Lived Experience Advisory Panel (shapes governance and service design) Custom geography from upload: Croydon, South London, UK

📊Key Metrics

15,040 people received support — a 57% increase on the previous year; 7,597 instances of support delivered through Croydon Health and Wellbeing Space (151% increase); 1,098 individuals supported through Recovery Space (5,257 appointments) Key Metric 1
1,663 individuals supported through Advocacy; 887 inpatients engaged through In-Reach Peer Support; 1,023 supported through Active Minds (86% increase); £1.4 million in unclaimed benefits secured for Croydon residents Key Metric 2
£2,307,129 total income; 63 volunteers contributing 2,844 hours; 3,365 calls and emails to Infoline; 153 Language Line uses across 985 minutes covering 20+ languages; Highly Commended at Mind Excellence Awards for Effective Services and Equality & Diversity Key Metric 3

Key Outcomes

  • 92% of Active Minds members felt their mental health improved; 89% of Recovery Space clients satisfied; 100% of one-to-one counselling clients would recommend the service; Independent evaluation of In-Reach Peer Support described it as 'a blueprint to support other peer development in statutory services'
  • Seven-year Croydon Council contract won for IMHA Advocacy; seven-year contract won for Carers Support and Carers Counselling; Highly Commended at Mind Excellence Awards (Effective Services and Equality & Diversity); successful move from Pampisford Road to Orchard House begun
  • 92% of CHWS clients reported improved wellbeing; 105% increase in males accessing CHWS for first time; 3,500+ minutes of interpreting services purchased across 20+ languages; 47% of CHWS support related to financial issues reflecting cost-of-living pressure

📍Geography

Other

2025 Enhanced

Annual Review April 2024 to March 2025

Social care services provided to thousands of people with learning disabilities; information and advice service caseloads growing in complexity; financial resilience rebuilt ahead of NI cost pressures
Key Metric 1
Omaze Yorkshire House Draw partnership raised £3.9m in 6 weeks with Jodie Whittaker as ambassador; awareness of people with learning disability significantly boosted through campaign
Key Metric 2
Voices Council (led by people with learning disabilities) challenged decisions on service handbacks, agency staffing and benefits access; new strategy to 2030 under development; new CEO Jon Sparkes OBE joined June 2024
Key Metric 3
Rebuilt financial resilience ahead of NI cost increases — 'more fortunate than many in the sector'; 80th anniversary approaching; new CEO appointed to lead strategy development
2024 Enhanced

Annual Report and Accounts 2024

518 new guide dog partnerships created in 2024 — 10% increase beating projections; 1,379 new puppies from breeding programme; 400th buddy dog partnership matched
Key Metric 1
17,500+ volunteers giving 12 million+ volunteer hours collectively; 2,400+ volunteers looked after dogs; 7,000+ training sessions on tech, travel and life skills delivered by Vision Rehabilitation Specialists
Key Metric 2
£47m raised through Sponsor a Puppy; £3.1m from raffles; £8.3m increased income from gifts in Wills; 3.45 million clicks to digital information and advice content; 5,900 visits to new Tech Selector assistive tech review tool
Key Metric 3
1,864 children and family members attended My Time to Play sessions; 6,852 large-print books delivered; 5,991 habilitation sessions completed to help children learn essential skills; 432,817 online learners accessing digital content
2025 Enhanced

Annual Report 2024-25

202,694 people supported across 270 locations; 74,070 in drug and alcohol; 102,531 in mental health; 1,035 in learning disability; turnover £191.9m
Key Metric 1
96% of regulated services rated Good or Outstanding by CQC; 12,456 naloxone kits dispensed (5.6% increase); 11,405 Hepatitis C tests (59% increase); 7,448 FibroScans (300% increase)
Key Metric 2
234 peer mentors; 82 volunteers; 5,194 colleagues (60% with lived experience); £7.79m invested in local VCSE organisations; £131.87m social value from local employment
Key Metric 3
87% of people supported have overall positive experience; 90% feel safe; 774/1,063 (72%) in Birmingham social prescribing service achieved goals across health, community, emotional and employment domains; new Lincolnshire Recovery Partnership reached over 160 staff in year one