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Manchester United Foundation — Our Impact 2024/25

Manchester United Foundation is the independent charity of Manchester United, established in 2007. In 2024/25, it reached 41,289 young people across 125 projects, delivering nearly 50,000 hours of free coaching and activity. Total social value of £61.26 million was independently calculated by Substance — £11.57 per £1 spent — spanning education and employment, physical and mental wellbeing, and community impact. Fan donations exceeded £1.1 million. Highlights include Ability Counts participants competing in Houston, a commemorative trip to Munich, and player visits to schools and projects across Greater Manchester's most deprived communities.

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About

Premier League Kicks; Premier League Primary Stars; Premier League Inspires; Ability Counts PAN-disability football; Street Reds and Sir Bobby's Street Reds community football; Skills Lab at Old Trafford (387 workshops); Sport and Youth Leadership degree with Manchester Metropolitan University; outreach across London, Carlisle, Derbyshire and Northern Ireland Custom geography from upload: Greater Manchester

Key Metrics

Key Metric 1 41,289 unique participants across 125 projects; 517,304 total free-of-charge attendances; 49,767 hours of delivery
Key Metric 2 £61,256,384 in social value generated — £11.57 for every £1 spent; spanning education and employment (£28.5m), physical and mental wellbeing (£20.3m), social and community (£10m) and additional support (£2.5m)
Key Metric 3 41% female participation; 70% of participants from the top 20% most deprived areas; 2,915 qualifications achieved; 14,600 global Skills Lab visitors from 31 countries

Key Outcomes

  • Social value increased by over 20% year-on-year — up from £50.4m in 2023/24 to £61.3m in 2024/25
  • Over £1.1m raised by fans — £660,000+ via season ticket scheme and online checkout rounding; £480,000 through Supporters' Club Warm-Up events and matchday lottery
  • Ability Counts participants represented Manchester United at the Genuine Cup disability football tournament in Houston, Texas — one of 38 teams from 22 countries across 5 continents

Geography

Other

Impact Snapshot
Key Metric 1
Delivered 11,474 sessions supporting 12,949 individuals across 40 programmes, generating 324,160 total engagements in 2025
Key Metric 2
Health & Wellbeing programmes delivered 270 sessions supporting 1,168 individuals, generating 7,315 engagements
Key Metric 3
Raised £50,714.49 net through the Foundation Fixture 2025 and £36,156.03 through the Fundraising Dinner (GBP)
Talking Tactics mentoring participant Jamie's confidence, aspirations and self-esteem grew significantly through one-to-one mentoring and mental health support
Impact Snapshot
Key Metric 1
754 unique young people registered for Sport and Life Skills programmes (+114% vs 2022-23)
Key Metric 2
16 Locally Trusted Organisations delivered the programme, up from 9 in 2022-23
Key Metric 3
2,650 sessions held by delivery organisations in 2023-24
72% of young people reported 'getting on better at school or college' following engagement
Impact Snapshot
Key Metric 1
Close to 2,000 participants supported in 2024/25 across youth, prison and environmental programmes
Key Metric 2
826 students from 10 state schools took part, 67% female, with 70% of partner schools in the most deprived areas (IMD 1-4)
Key Metric 3
184 serving or released prisoners engaged through the 'Boats not Bars' reducing-reoffending programme
85% of young people improved their mental wellbeing and 83% felt more confident through the youth programme
Impact Snapshot
Key Metric 1
21,212 people engaged with in 2024/25
Key Metric 2
17,708 people played some form of rugby through Foundation programmes
Key Metric 3
More than £9,000 raised through Foundation Day; 9,000+ given back to grassroots rugby clubs
88% of girls in the Girls Tackle Rugby programme reported feeling more confident, per independent research with Manchester Metropolitan University Institute of Sport