2026 Enhanced

Becoming a Borough of Sport: Impact Report 2025

The London Borough of Merton's Borough of Sport initiative is a whole-council approach to embedding physical activity across community life, guided by three missions: sport opportunities for all, putting Merton on the map, and strengthening the sport sector. The 2025 impact report covers two years of delivery, showing 67.6% of adults now active (above London and England averages), £2.25 million in external funding secured at a 4:1 multiplier, and 45+ new initiatives launched. Programmes span free swimming, adapted tennis via the Tim Henman Foundation, Merton Women Run, a sports equipment loan network (the largest in the UK), and a grants fund supporting 42 community projects. The model has been endorsed by CIPFA and The Health Foundation as a replicable template for preventative investment in local government.

Report snapshot
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About

Free swimming for over-65s, under-16s and care leavers; Borough of Sport grants fund (45+ funded initiatives); Morden parkrun; Merton Women Run; Tim Henman Foundation adapted tennis in special schools; Merton Moves coaching programme for older adults; Equip sports equipment loan scheme (27 boxes, 15,000 users); PlayZones; library fitness classes; Walking Netball; My Ends youth diversion programme Custom geography from upload: Merton

Key Metrics

Key Metric 1 67.6% of Merton adults (117,000 people) now active — above London and England averages, representing 6,800 more active adults than previous years
Key Metric 2 £2.25 million in external funding secured since launch, representing a 4:1 multiplier on council investment
Key Metric 3 20,000+ residents reached across three Big Sports Day events; 50,000+ visits to Borough of Sport Activity Finder

Key Outcomes

  • 48.6% of Merton children achieve 60+ minutes of daily activity — above both London and national averages — with the borough achieving the highest Active Lives survey response rate in London (37 schools, 2,500+ pupils), enabling a reliable baseline for tracking progress
  • Merton Moves coaching programme supported 300 older adults to take up physical activity, with 88% reporting improved physical health, 62% more social contact, and 53% better mental wellbeing
  • The Borough of Sport model was recognised by CIPFA and The Health Foundation as a national leading example of preventative local government investment, with 67% of spending classified as preventative and the remainder enabling — demonstrating measurable prevention within existing budgets

Geography

London, Other

Impact Snapshot
Key Metric 1
Delivered 11,474 sessions supporting 12,949 individuals across 40 programmes, generating 324,160 total engagements in 2025
Key Metric 2
Health & Wellbeing programmes delivered 270 sessions supporting 1,168 individuals, generating 7,315 engagements
Key Metric 3
Raised £50,714.49 net through the Foundation Fixture 2025 and £36,156.03 through the Fundraising Dinner (GBP)
Talking Tactics mentoring participant Jamie's confidence, aspirations and self-esteem grew significantly through one-to-one mentoring and mental health support
Impact Snapshot
Key Metric 1
754 unique young people registered for Sport and Life Skills programmes (+114% vs 2022-23)
Key Metric 2
16 Locally Trusted Organisations delivered the programme, up from 9 in 2022-23
Key Metric 3
2,650 sessions held by delivery organisations in 2023-24
72% of young people reported 'getting on better at school or college' following engagement
Impact Snapshot
Key Metric 1
Close to 2,000 participants supported in 2024/25 across youth, prison and environmental programmes
Key Metric 2
826 students from 10 state schools took part, 67% female, with 70% of partner schools in the most deprived areas (IMD 1-4)
Key Metric 3
184 serving or released prisoners engaged through the 'Boats not Bars' reducing-reoffending programme
85% of young people improved their mental wellbeing and 83% felt more confident through the youth programme
Impact Snapshot
Key Metric 1
21,212 people engaged with in 2024/25
Key Metric 2
17,708 people played some form of rugby through Foundation programmes
Key Metric 3
More than £9,000 raised through Foundation Day; 9,000+ given back to grassroots rugby clubs
88% of girls in the Girls Tackle Rugby programme reported feeling more confident, per independent research with Manchester Metropolitan University Institute of Sport