Becoming a Borough of Sport: Impact Report 2025

The London Borough of Merton's Borough of Sport initiative is a whole-council approach to embedding physical activity across community life, guided by three missions: sport opportunities for all, putting Merton on the map, and strengthening the sport sector. The 2025 impact report covers two years of delivery, showing 67.6% of adults now active (above London and England averages), £2.25 million in external funding secured at a 4:1 multiplier, and 45+ new initiatives launched. Programmes span free swimming, adapted tennis via the Tim Henman Foundation, Merton Women Run, a sports equipment loan network (the largest in the UK), and a grants fund supporting 42 community projects. The model has been endorsed by CIPFA and The Health Foundation as a replicable template for preventative investment in local government.

Report snapshot
72 Views

📋About

Free swimming for over-65s, under-16s and care leavers; Borough of Sport grants fund (45+ funded initiatives); Morden parkrun; Merton Women Run; Tim Henman Foundation adapted tennis in special schools; Merton Moves coaching programme for older adults; Equip sports equipment loan scheme (27 boxes, 15,000 users); PlayZones; library fitness classes; Walking Netball; My Ends youth diversion programme Custom geography from upload: Merton

📊Key Metrics

67.6% of Merton adults (117,000 people) now active — above London and England averages, representing 6,800 more active adults than previous years Key Metric 1
£2.25 million in external funding secured since launch, representing a 4:1 multiplier on council investment Key Metric 2
20,000+ residents reached across three Big Sports Day events; 50,000+ visits to Borough of Sport Activity Finder Key Metric 3

Key Outcomes

  • 48.6% of Merton children achieve 60+ minutes of daily activity — above both London and national averages — with the borough achieving the highest Active Lives survey response rate in London (37 schools, 2,500+ pupils), enabling a reliable baseline for tracking progress
  • Merton Moves coaching programme supported 300 older adults to take up physical activity, with 88% reporting improved physical health, 62% more social contact, and 53% better mental wellbeing
  • The Borough of Sport model was recognised by CIPFA and The Health Foundation as a national leading example of preventative local government investment, with 67% of spending classified as preventative and the remainder enabling — demonstrating measurable prevention within existing budgets

📍Geography

London, Other

2025 Enhanced

Impact Review 2024/25

£3,112,419 raised to deliver projects in 2024/25; total income £2,920,000 and total expenditure £2,850,000 (year ended 31 August 2024)
Key Metric 1
28,692 people took part in activities; 307,544 visits to sessions; 17,793 sessions delivered
Key Metric 2
More than 16,000 young people engaged across early years and primary programmes; 34 Premier League Primary Stars partner schools; over 7,000 healthy meals provided on HAF camps
Key Metric 3
Blackpool FC Sports College A Team won the CEFA league title 2024/25; BFC School received 'Good' Ofsted rating in November 2024; Norbreck Primary Academy reached EFL Utilita Kids Cup National Final at Wembley, winning Regional Finals unbeaten
2025 Enhanced

Impact Report 2025

Total income £659,217 and total expenditure £674,216 (year ended 30 June 2025, charity no. 1137275); 10,252 individuals engaged across the 2024/25 season, with 9,713 being young people in schools
Key Metric 1
82% of participants reported positive impact on mental wellbeing; 84% on physical wellbeing; 82% on sense of community; 86% made new friends since joining
Key Metric 2
70% agreed they made positive changes to their life as a result of CUF activity; 63% of adult participants felt a strong sense of community/belonging, 2% above the national average; 78% agreed they feel more motivated to be physically active (Forever United older adults programme)
Key Metric 3
56.7% of young people hardly ever or never feel lonely vs national average; 94% of participants feel welcome, safe and included; CUF participants ranked higher than Cambridge and UK averages for happiness, life satisfaction and worthwhile life
2025 Enhanced

Impact Report 2024-25

6,744 participants engaged across education, social inclusion, employability, heritage and health programmes in 2024/25
Key Metric 1
37,357 hours of positive activity delivered; £3.9 million in social value generated
Key Metric 2
4,805 pupils supported across 58 education settings; 300+ young people referred across six Engage hubs in Northampton, Kettering, Corby and Milton Keynes
Key Metric 3
89% of young people attending Engage programme made positive steps; 92% of employability learners moved to positive progression