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Impact Report 2024-25

Living Sport (charity no. 1124122) is the Active Partnership for Cambridgeshire and Peterborough, part of the national Sport England network, based in St Ives, Cambridgeshire. The 2024-25 Impact Report covers £3.2 million in secured funding, 28,225 people directly engaged, 675 older adults in weekly Forever Active sessions and £1.75 million in potential NHS cost-avoidance, alongside the final year of the £812,000 Opening School Facilities programme.

Report snapshot
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About

Health, Wellbeing & Social Care: Forever Active (53 classes, 675 older adults, 138 now less likely to fall, 82% would recommend); NDPP+ diabetes prevention pilot with Reed Wellbeing (82% of intervention group reduced HbA1c levels, 54% achieved 5%+ weight reduction); Healthy You countywide tier 1 lifestyle service (820 patients, 30,634 people engaged, 3 in 5 starting physical activity); 387 primary care staff trained; 11,056 health referrals. Children & Young People: £1,572,000 to 116 primary and secondary schools; Opening School Facilities (£330k to 20 schools, 579 sessions, 3,579 children and 1,239 community participants in Year 3, £812k total over three years); Learn-2-Live Well (£820k to 95 Cambridgeshire primary schools, 20,000+ children reached); Dragon's Den Style (29 workshops, 58 ideas pitched, £10,000 in grants awarded for clubs including pickleball, zorb football, darts); Active Youth Programme ICS 16-week programme (Peterborough and St Neots, 78% felt more worthwhile, 100% less anxious); 789 children at School Games events; Healthy You Children & Schools Week (22 schools, 4,968 children). Places & Communities: £492,000 Sport England Place Partnership (Peterborough and Fenland); active waterbeach and care home sessions; Wisbech anti-social behaviour reduction; Walk/Talk/Walk groups; 46 workforce bursaries; 61 local partners in leadership courses; 100 new partnerships; 12 local plans and policies influenced

Key Metrics

Key Metric 1 Total income £2,371,000 and total expenditure £2,350,000 (year ended 31 March 2025, charity no. 1124122); over £3.2 million in funding secured across Cambridgeshire and Peterborough with nearly two-thirds representing new investment drawn into the area
Key Metric 2 28,225 people directly engaged; over 241,400 people reached via marketing and communications; 642 organisations supported; 173 workforce members trained and supported
Key Metric 3 £1,751,988 potential NHS cost-avoidance saving per year if inactive adult participants across programmes regularly engaged in physical activity; 77% of adults across programmes saw increased wellbeing levels; 68% increased physical activity levels

Key Outcomes

  • 88% of referral patients more likely to sustain behaviour change; 84% of older adults maintained and improved strength and balance after 3 months; 84% of NDPP+ patients reduced HbA1c levels; 82% of Forever Active participants said they would recommend the programme
  • Healthy You Children & Schools Week launched January 2025 connecting 22 schools and 4,968 children; NDPP+ pilot showed inclusion of physical activity provides better outcomes than traditional NDPP; Place Partnerships established in Peterborough and Fenland with steering groups including local authorities, Public Health and Integrated Neighbourhood Teams
  • 30 staff team; team of 30 described as 'the solution'; Workplace Wellbeing Week campaign launched Spring 2025; 46% of OSF participants from ethnically diverse backgrounds; 34% received free school meals; 63% girls; 21% had SEND

Geography

East of England

Impact Snapshot
Key Metric 1
Delivered 11,474 sessions supporting 12,949 individuals across 40 programmes, generating 324,160 total engagements in 2025
Key Metric 2
Health & Wellbeing programmes delivered 270 sessions supporting 1,168 individuals, generating 7,315 engagements
Key Metric 3
Raised £50,714.49 net through the Foundation Fixture 2025 and £36,156.03 through the Fundraising Dinner (GBP)
Talking Tactics mentoring participant Jamie's confidence, aspirations and self-esteem grew significantly through one-to-one mentoring and mental health support
Impact Snapshot
Key Metric 1
754 unique young people registered for Sport and Life Skills programmes (+114% vs 2022-23)
Key Metric 2
16 Locally Trusted Organisations delivered the programme, up from 9 in 2022-23
Key Metric 3
2,650 sessions held by delivery organisations in 2023-24
72% of young people reported 'getting on better at school or college' following engagement
Impact Snapshot
Key Metric 1
Close to 2,000 participants supported in 2024/25 across youth, prison and environmental programmes
Key Metric 2
826 students from 10 state schools took part, 67% female, with 70% of partner schools in the most deprived areas (IMD 1-4)
Key Metric 3
184 serving or released prisoners engaged through the 'Boats not Bars' reducing-reoffending programme
85% of young people improved their mental wellbeing and 83% felt more confident through the youth programme
Impact Snapshot
Key Metric 1
21,212 people engaged with in 2024/25
Key Metric 2
17,708 people played some form of rugby through Foundation programmes
Key Metric 3
More than £9,000 raised through Foundation Day; 9,000+ given back to grassroots rugby clubs
88% of girls in the Girls Tackle Rugby programme reported feeling more confident, per independent research with Manchester Metropolitan University Institute of Sport