Impact Report 2024-25

Living Sport (charity no. 1124122) is the Active Partnership for Cambridgeshire and Peterborough, part of the national Sport England network, based in St Ives, Cambridgeshire. The 2024-25 Impact Report covers £3.2 million in secured funding, 28,225 people directly engaged, 675 older adults in weekly Forever Active sessions and £1.75 million in potential NHS cost-avoidance, alongside the final year of the £812,000 Opening School Facilities programme.

Report snapshot
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📋About

Health, Wellbeing & Social Care: Forever Active (53 classes, 675 older adults, 138 now less likely to fall, 82% would recommend); NDPP+ diabetes prevention pilot with Reed Wellbeing (82% of intervention group reduced HbA1c levels, 54% achieved 5%+ weight reduction); Healthy You countywide tier 1 lifestyle service (820 patients, 30,634 people engaged, 3 in 5 starting physical activity); 387 primary care staff trained; 11,056 health referrals. Children & Young People: £1,572,000 to 116 primary and secondary schools; Opening School Facilities (£330k to 20 schools, 579 sessions, 3,579 children and 1,239 community participants in Year 3, £812k total over three years); Learn-2-Live Well (£820k to 95 Cambridgeshire primary schools, 20,000+ children reached); Dragon's Den Style (29 workshops, 58 ideas pitched, £10,000 in grants awarded for clubs including pickleball, zorb football, darts); Active Youth Programme ICS 16-week programme (Peterborough and St Neots, 78% felt more worthwhile, 100% less anxious); 789 children at School Games events; Healthy You Children & Schools Week (22 schools, 4,968 children). Places & Communities: £492,000 Sport England Place Partnership (Peterborough and Fenland); active waterbeach and care home sessions; Wisbech anti-social behaviour reduction; Walk/Talk/Walk groups; 46 workforce bursaries; 61 local partners in leadership courses; 100 new partnerships; 12 local plans and policies influenced

📊Key Metrics

Total income £2,371,000 and total expenditure £2,350,000 (year ended 31 March 2025, charity no. 1124122); over £3.2 million in funding secured across Cambridgeshire and Peterborough with nearly two-thirds representing new investment drawn into the area Key Metric 1
28,225 people directly engaged; over 241,400 people reached via marketing and communications; 642 organisations supported; 173 workforce members trained and supported Key Metric 2
£1,751,988 potential NHS cost-avoidance saving per year if inactive adult participants across programmes regularly engaged in physical activity; 77% of adults across programmes saw increased wellbeing levels; 68% increased physical activity levels Key Metric 3

Key Outcomes

  • 88% of referral patients more likely to sustain behaviour change; 84% of older adults maintained and improved strength and balance after 3 months; 84% of NDPP+ patients reduced HbA1c levels; 82% of Forever Active participants said they would recommend the programme
  • Healthy You Children & Schools Week launched January 2025 connecting 22 schools and 4,968 children; NDPP+ pilot showed inclusion of physical activity provides better outcomes than traditional NDPP; Place Partnerships established in Peterborough and Fenland with steering groups including local authorities, Public Health and Integrated Neighbourhood Teams
  • 30 staff team; team of 30 described as 'the solution'; Workplace Wellbeing Week campaign launched Spring 2025; 46% of OSF participants from ethnically diverse backgrounds; 34% received free school meals; 63% girls; 21% had SEND

📍Geography

East of England

2025 Enhanced

Impact Review 2024/25

£3,112,419 raised to deliver projects in 2024/25; total income £2,920,000 and total expenditure £2,850,000 (year ended 31 August 2024)
Key Metric 1
28,692 people took part in activities; 307,544 visits to sessions; 17,793 sessions delivered
Key Metric 2
More than 16,000 young people engaged across early years and primary programmes; 34 Premier League Primary Stars partner schools; over 7,000 healthy meals provided on HAF camps
Key Metric 3
Blackpool FC Sports College A Team won the CEFA league title 2024/25; BFC School received 'Good' Ofsted rating in November 2024; Norbreck Primary Academy reached EFL Utilita Kids Cup National Final at Wembley, winning Regional Finals unbeaten
2025 Enhanced

Impact Report 2025

Total income £659,217 and total expenditure £674,216 (year ended 30 June 2025, charity no. 1137275); 10,252 individuals engaged across the 2024/25 season, with 9,713 being young people in schools
Key Metric 1
82% of participants reported positive impact on mental wellbeing; 84% on physical wellbeing; 82% on sense of community; 86% made new friends since joining
Key Metric 2
70% agreed they made positive changes to their life as a result of CUF activity; 63% of adult participants felt a strong sense of community/belonging, 2% above the national average; 78% agreed they feel more motivated to be physically active (Forever United older adults programme)
Key Metric 3
56.7% of young people hardly ever or never feel lonely vs national average; 94% of participants feel welcome, safe and included; CUF participants ranked higher than Cambridge and UK averages for happiness, life satisfaction and worthwhile life
2025 Enhanced

Impact Report 2024-25

6,744 participants engaged across education, social inclusion, employability, heritage and health programmes in 2024/25
Key Metric 1
37,357 hours of positive activity delivered; £3.9 million in social value generated
Key Metric 2
4,805 pupils supported across 58 education settings; 300+ young people referred across six Engage hubs in Northampton, Kettering, Corby and Milton Keynes
Key Metric 3
89% of young people attending Engage programme made positive steps; 92% of employability learners moved to positive progression