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LFC Foundation Impact Report 2024/25

LFC Foundation is the official charity of Liverpool Football Club. In 2024/25 — its fifth year of independently verified impact reporting — the Foundation supported 145,617 people across six programme areas: Sport and Physical Activity, Education and Life Skills, Health and Wellbeing, Youth Interventions, Employment and Training, and Community Engagement. Total social value reached £80.32 million (SROI £10.28:£1), with £48.89 million in healthcare savings alone. 95% of social value was generated within the Liverpool City Region. The Foundation's cumulative five-year social value now stands at £364.79 million and over half a million people have been supported since 2020/21. A new 2025–30 strategy targets 500,000 beneficiaries per season and expansion to 10+ countries.

Report snapshot
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About

Sport and Physical Activity (Premier League Kicks, She Inspires, Game On with Nike, inclusion sport, holiday camps, high-performance talent programmes); Education and Life Skills (Premier League Primary Stars, literacy, teacher CPD); Health and Wellbeing (On Target school mental health, Sound Minds, dental screening, veterans programme); Youth Interventions; Employment and Training (48 participants secured employment); Community Engagement (Red Neighbours, food and gift distribution, community events); international programmes including New York Custom geography from upload: Liverpool City Region

Key Metrics

Key Metric 1 145,617 people supported in 2024/25 — 59,694 unique programme participants, 59,336 via external funded partners, 46,138 gift recipients; 14% increase on previous season and 189% increase since 2020/21
Key Metric 2 £80.32 million in social value generated in 2024/25 — SROI of £10.28 for every £1 invested; cumulative five-year social value of £364.79m; £48.89m in healthcare savings in 2024/25 alone (five-year total £170.71m)
Key Metric 3 11,040 sessions and 693 community events delivered across 315 venues including 206 schools; 24,821 hours of direct delivery (68 hours per day); 80,000+ items distributed worth over £1.6m; international programmes reached 19,230 children and young people

Key Outcomes

  • 89.7% of participants reported improved mental health and wellbeing; 90.2% reported improved physical health and fitness; average session satisfaction rating of 9.15/10; 85% of On Target mental health programme participants showed measurable improvement using a validated scale
  • Gender gap between male and female participants narrowed from 40% in 2020/21 to 13.9% in 2024/25; 58% of participants from the top 20% most deprived areas; 11.5% identified as having a disability; 22% from ethnic minority groups
  • Three peer-reviewed academic publications produced in 2024/25 adding knowledge in youth interventions, cardiovascular health and youth social action; 91% of Sound Minds participants felt calmer; 160 players across 18 teams at the 6th Annual Pride Football Tournament; 1,547 participants received dental screening with 558 referred for further treatment

Geography

Other

Impact Snapshot
Key Metric 1
Delivered 11,474 sessions supporting 12,949 individuals across 40 programmes, generating 324,160 total engagements in 2025
Key Metric 2
Health & Wellbeing programmes delivered 270 sessions supporting 1,168 individuals, generating 7,315 engagements
Key Metric 3
Raised £50,714.49 net through the Foundation Fixture 2025 and £36,156.03 through the Fundraising Dinner (GBP)
Talking Tactics mentoring participant Jamie's confidence, aspirations and self-esteem grew significantly through one-to-one mentoring and mental health support
Impact Snapshot
Key Metric 1
754 unique young people registered for Sport and Life Skills programmes (+114% vs 2022-23)
Key Metric 2
16 Locally Trusted Organisations delivered the programme, up from 9 in 2022-23
Key Metric 3
2,650 sessions held by delivery organisations in 2023-24
72% of young people reported 'getting on better at school or college' following engagement
Impact Snapshot
Key Metric 1
Close to 2,000 participants supported in 2024/25 across youth, prison and environmental programmes
Key Metric 2
826 students from 10 state schools took part, 67% female, with 70% of partner schools in the most deprived areas (IMD 1-4)
Key Metric 3
184 serving or released prisoners engaged through the 'Boats not Bars' reducing-reoffending programme
85% of young people improved their mental wellbeing and 83% felt more confident through the youth programme
Impact Snapshot
Key Metric 1
21,212 people engaged with in 2024/25
Key Metric 2
17,708 people played some form of rugby through Foundation programmes
Key Metric 3
More than £9,000 raised through Foundation Day; 9,000+ given back to grassroots rugby clubs
88% of girls in the Girls Tackle Rugby programme reported feeling more confident, per independent research with Manchester Metropolitan University Institute of Sport