Environment & Climate
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Keep Britain Tidy

Annual Impact Report 2024/25

Keep Britain Tidy's Annual Impact Report 2024/25, published in its 70th anniversary year, sets out progress against its five-year strategy - from over 425,000 litter bags pledged in the Great British Spring Clean to more than a million pupils engaged on carbon reduction and a 17% fall in smoking-related litter since 2022.

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Litter prevention and clean-up campaigns, environmental education in schools, Green Flag Award for parks, waste reduction and carbon-cutting programmes, corporate and community engagement Custom geography from upload: England

Key Metrics

Key Metric 1 425,626 litter bags pledged during the 2024 Great British Spring Clean
Key Metric 2 1,076,525 pupils in nurseries, schools and colleges engaged through the Cut Your Carbon campaign in 2024
Key Metric 3 1,500 tonnes of CO2 saved (a two-thirds reduction in banking emissions) and 32 tonnes of net and rope recovered and recycled by the Ocean Recovery Project

Key Outcomes

  • 17% reduction in smoking-related litter achieved since the campaign against it launched in 2022
  • More than 3,600 people committed to buying nothing new during the November 2024 Buy Nothing New Month campaign
  • Marked the charity's 70th anniversary year, publishing evidence of progress against its six-area, five-year strategy (2024-2029)

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