Environment & Climate
2025 Free
Keep Britain Tidy

Annual Impact Report 2024/25

Keep Britain Tidy's Annual Impact Report 2024/25, published in its 70th anniversary year, sets out progress against its five-year strategy - from over 425,000 litter bags pledged in the Great British Spring Clean to more than a million pupils engaged on carbon reduction and a 17% fall in smoking-related litter since 2022.

View Report
Report snapshot
135 Views

About

Litter prevention and clean-up campaigns, environmental education in schools, Green Flag Award for parks, waste reduction and carbon-cutting programmes, corporate and community engagement Custom geography from upload: England

Key Metrics

Key Metric 1 425,626 litter bags pledged during the 2024 Great British Spring Clean
Key Metric 2 1,076,525 pupils in nurseries, schools and colleges engaged through the Cut Your Carbon campaign in 2024
Key Metric 3 1,500 tonnes of CO2 saved (a two-thirds reduction in banking emissions) and 32 tonnes of net and rope recovered and recycled by the Ocean Recovery Project

Key Outcomes

  • 17% reduction in smoking-related litter achieved since the campaign against it launched in 2022
  • More than 3,600 people committed to buying nothing new during the November 2024 Buy Nothing New Month campaign
  • Marked the charity's 70th anniversary year, publishing evidence of progress against its six-area, five-year strategy (2024-2029)

Geography

Other

Related reports

All Environment & Climate reports →
Canal & River Trust

Annual Report & Accounts 2025/2026

2026 Enhanced
Impact Snapshot
Key Metric 1
5,999 active volunteers contributed 776,242 hours in 2025/26
Key Metric 2
137 winter maintenance projects across 45 canals; 109 lock gates replaced
Key Metric 3
101,640 children participated in Explorers/STEM outdoor learning, including 67,896 water-safety participants
Over 80% of the network kept fully open despite drought.
Environment & Climate Volunteering
Read report
Keep Britain Tidy

Our Annual Impact Report 2024/25

2025 Enhanced
Impact Snapshot
Key Metric 1
The Eco-Schools programme reached over 1.4 million pupils, with 2,162 schools awarded the Eco-Schools Green Flag in 2024/25
Key Metric 2
326,000 volunteers pledged to the Great British Spring Clean, picking up 425,626 bags of rubbish, supported by 288 local authorities and parish councils
Key Metric 3
2,227 Green Flag Awards given to parks and green spaces in the UK; 151 beaches given a Blue Flag and/or Seaside Award
98.3% of educators felt the Eco-Schools programme significantly supports young people's development of 'green skills'
Environment & Climate Sustainability
Read report
Norfolk Wildlife Trust

Impact Report 2024-25: Our Year for Wildlife

2025 Enhanced
Impact Snapshot
Key Metric 1
First known breeding success of spoonbills in the Norfolk Broads in around 400 years, recorded at Hickling Broads and Marshes
Key Metric 2
Over 60 nature reserves managed across Norfolk, with land owned or managed for wildlife exceeding 5,000 hectares
Key Metric 3
1,500 volunteers helped protect wildlife across the county during the year
New urban nature reserve co-designed with the local community, expanding accessible green space in Norfolk
Environment & Climate East Of England
Read report
Marine Conservation Society (MCS)

Annual Impact Report & Accounts 2024-25

2025 Enhanced
Impact Snapshot
Key Metric 1
61,819 native oysters deployed across UK restoration projects in 2024/25
Key Metric 2
15,064 people participated in the Beachwatch beach clean programme, submitting 1,256 litter surveys — the highest in the programme's 31-year history
Key Metric 3
17,613 young people engaged through in-person or online youth programme sessions
£11.5 billion Ofwat investment package secured for storm overflow cuts in England and Wales following sustained MCS advocacy
Environment & Climate Policy
Read report