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Hubbub · London, UK

Hubbub Impact Report 2025: The difference we made in 2025

Hubbub's 2025 impact report, 'Making sustainability second nature', shows how the environmental charity inspired someone to take action for the environment every 9 seconds in 2025: 3.5 million actions in total, with 10,339 people transforming their habits or attitudes for the long term. It supported a network of over 1,160 local organisations, and its Fridge Investment Fund gave £1,000,000 in grants to 200 community fridges. The report covers its work on sustainable diets, community food, everyday circularity, nature connection, greener homes and In Our Nature Manchester, including projects such as Borrow Cup and Home Advantage.

Report snapshot
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About

Hubbub is an environmental charity founded 12 years ago to show that creative campaigns can bring environmental topics to new audiences and shift everyday behaviours in measurable, replicable ways. It works with businesses, local government, start-ups and community groups to make sustainable living an intuitive, rewarding and feasible choice for everyone.

Key Metrics

3.5 million actions taken for the environment in 2025
10,339 people who transformed their habits or attitudes for the long term
£1,000,000 in Fridge Investment Fund grants, supporting 200 community fridges with £5,000 each

Key Outcomes

  • Supported a network of over 1,160 local organisations to lead environmental change from the ground up, with 682 partners and collaborators across 43 projects.
  • Achieved 27 million views on social media and engaged 270 decision-makers at its events.
  • 89% of people surveyed reported taking an environmental action as a result of spending time at a nature project.

Geography

UK-Wide

Impact Snapshot
Key Metric 1
5,999 active volunteers contributed 776,242 hours in 2025/26
Key Metric 2
137 winter maintenance projects across 45 canals; 109 lock gates replaced
Key Metric 3
101,640 children participated in Explorers/STEM outdoor learning, including 67,896 water-safety participants
Over 80% of the network kept fully open despite drought.
Impact Snapshot
Key Metric 1
The Eco-Schools programme reached over 1.4 million pupils, with 2,162 schools awarded the Eco-Schools Green Flag in 2024/25
Key Metric 2
326,000 volunteers pledged to the Great British Spring Clean, picking up 425,626 bags of rubbish, supported by 288 local authorities and parish councils
Key Metric 3
2,227 Green Flag Awards given to parks and green spaces in the UK; 151 beaches given a Blue Flag and/or Seaside Award
98.3% of educators felt the Eco-Schools programme significantly supports young people's development of 'green skills'
Impact Snapshot
Key Metric 1
First known breeding success of spoonbills in the Norfolk Broads in around 400 years, recorded at Hickling Broads and Marshes
Key Metric 2
Over 60 nature reserves managed across Norfolk, with land owned or managed for wildlife exceeding 5,000 hectares
Key Metric 3
1,500 volunteers helped protect wildlife across the county during the year
New urban nature reserve co-designed with the local community, expanding accessible green space in Norfolk
Impact Snapshot
Key Metric 1
61,819 native oysters deployed across UK restoration projects in 2024/25
Key Metric 2
15,064 people participated in the Beachwatch beach clean programme, submitting 1,256 litter surveys — the highest in the programme's 31-year history
Key Metric 3
17,613 young people engaged through in-person or online youth programme sessions
£11.5 billion Ofwat investment package secured for storm overflow cuts in England and Wales following sustained MCS advocacy