Sport & Physical Activity Community & Social Justice 2022
Gloucestershire Cricket Trust

Impact Report 2022

Gloucestershire Cricket Trust relaunched its community team in 2022 with a commitment to prove a cricket club can be more than a sport venue. The year saw 300+ school children at Schools Day, 2,000+ at Community Days, five Sporting Memories groups across Bristol, a new Walkers and Talkers group at Seat Unique Stadium (100% of participants report reduced social isolation), and a Kit Drop and Swap making cricket accessible to 70+ people. The club is the first UK cricket signatory to the UN Sports for Climate Action framework and raised £4,000+ for Children's Hospice South West.

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📋About

Schools Day (300+ primary school children, City of Bristol College career showcase); Community Days (family experiences with partner organisations — BOLA partnership); Sporting Memories groups (5 Bristol locations — reminiscing, social connection); Walking Cricket (weekly, Bristol Cricket Centre, 50+); Walkers and Talkers (new, walking around ground, social chat); Kit Drop and Swap (free equipment access); charity partnerships (Children's Hospice South West, Restore Trust); EDI and sustainability programme (first UN Sports for Climate Action signatory in cricket northern hemisphere) Custom geography from upload: Gloucestershire / Bristol

📊Key Metrics

300+ school children attended annual Schools Day; 2,000+ community day attendees with 15+ participating partners; 100% of attendees from families interacting with cricket for the first time Key Metric 1
Sporting Memories groups running in 5 locations across Bristol; Walking Cricket weekly sessions; Walkers and Talkers group (new for 2022) — 100% of participants report social isolation reduced; 300+ contact hours across isolation-reduction activities; 10x increase in participant engagement year-on-year Key Metric 2
Kit Drop and Swap: 70 people attended; significant kit donated enabling free equipment distribution; BOLA school and community day partnership; 20+ kit bags handed out to promote physical wellbeing at home; Children's Hospice South West (CHSW) raised £4,000+ through partnership Key Metric 3

✅Key Outcomes

  • Only UK cricket club signatory to UN Sports for Climate Action framework (since 2020); sustainability achievements include 100% locally sourced food, reusable cups, biodegradable cutlery, recyclable cooking oil, electric vehicles, solar panels, onsite community growing space; 31 electrical charging points
  • Children's Hospice South West: 'Match day collections provided a great opportunity to raise funds and raise awareness — match day collection plus venue hosting enabled events including Friends Conference for 100 volunteers and Sports Lunch'; Restore Trust: 30+ hours training in Bristol Pavilion and 54x more social media exposure
  • Year of relaunch for community team in 2022; CEO Will Brown committed to 'prove there is more to a cricket club than just cricket'; Seat Unique Stadium is 'home from home' for Walkers and Talkers participants; cultural awareness session at mosque delivered to staff; shortlisted for Social Impact Award

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