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City in the Community Annual Report 2024/25

City in the Community (CITC) is Manchester City's official charity, founded in 1986. Its 2024/25 Annual Report — the final year of its 2022–25 strategy — shows 17,000+ unique participants across 20 programmes, with an average contact time of 23.4 hours per participant and 840 qualifications gained. The charity generated £43.7 million in social value (£11.45 per £1 invested) in its first ever SROI measurement. All five outcome measures improved on 2023/24. Highlights include the launch of InclusCITY+, the opening of a new Healthy Goals facility in East Manchester, and a Youth Panel to shape the charity's next strategy.

Report snapshot
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About

Healthy People (City Soccer Schools, City Play, Premier League Primary Stars, City Thrive mental health, Walking Football, ReminisCITY dementia programme, One City disability sport); Healthy Futures (post-16 education, employability, City Degree with Manchester Metropolitan University, City Esports); Healthy Communities (Premier League Kicks, community mentoring, military veterans, InclusCITY+ LGBTQ+ programme — launched 2024/25, family engagement, community outreach); Healthy Goals facility opened in Bradford Park, East Manchester; Youth Panel formed to shape future strategy Custom geography from upload: Greater Manchester

Key Metrics

Key Metric 1 17,000+ unique participants across 20 programmes; average contact time of 23.4 hours per participant; 840 qualifications gained
Key Metric 2 £43.7 million in social value generated — £11.45 for every £1 invested; first ever SROI measurement using UK Treasury Greenbook framework; all five outcome measures improved by at least 2% versus 2023/24
Key Metric 3 88% of participants improved their physical wellbeing; 85% improved their mental wellbeing; 86% feel inspired and engaged; 87% developed skills and knowledge; 86% improved confidence and self-esteem

Key Outcomes

  • InclusCITY+ launched — CITC's first dedicated LGBTQ+ programme, creating a safe and welcoming space to play
  • New Healthy Goals facility opened in Bradford Park, East Manchester; 17 CITC and Oldham College students travelled to South Korea to experience the global esports industry with Gen G
  • End of the 2022–25 three-year strategy; new 2025–28 strategy launched; new Chair of Trustees Gary Tipper appointed following Pat Loftus's 15 years in the role

Geography

Other

Impact Snapshot
Key Metric 1
21,212 people engaged with in 2024/25
Key Metric 2
17,708 people played some form of rugby through Foundation programmes
Key Metric 3
More than £9,000 raised through Foundation Day; 9,000+ given back to grassroots rugby clubs
88% of girls in the Girls Tackle Rugby programme reported feeling more confident, per independent research with Manchester Metropolitan University Institute of Sport
Impact Snapshot
Key Metric 1
£3,112,419 raised to deliver projects in 2024/25; total income £2,920,000 and total expenditure £2,850,000 (year ended 31 August 2024)
Key Metric 2
28,692 people took part in activities; 307,544 visits to sessions; 17,793 sessions delivered
Key Metric 3
More than 16,000 young people engaged across early years and primary programmes; 34 Premier League Primary Stars partner schools; over 7,000 healthy meals provided...
Blackpool FC Sports College A Team won the CEFA league title 2024/25; BFC School received 'Good' Ofsted rating in November 2024; Norbreck Primary Academy reached EFL Utilita Kids Cup National Final at Wembley, winning Regional Finals unbeaten
Impact Snapshot
Key Metric 1
Total income £659,217 and total expenditure £674,216 (year ended 30 June 2025, charity no. 1137275); 10,252 individuals engaged across the 2024/25 season, with 9,713...
Key Metric 2
82% of participants reported positive impact on mental wellbeing; 84% on physical wellbeing; 82% on sense of community; 86% made new friends since joining
Key Metric 3
70% agreed they made positive changes to their life as a result of CUF activity; 63% of adult participants felt a strong sense of...
56.7% of young people hardly ever or never feel lonely vs national average; 94% of participants feel welcome, safe and included; CUF participants ranked higher than Cambridge and UK averages for happiness, life satisfaction and worthwhile life
Impact Snapshot
Key Metric 1
6,744 participants engaged across education, social inclusion, employability, heritage and health programmes in 2024/25
Key Metric 2
37,357 hours of positive activity delivered; £3.9 million in social value generated
Key Metric 3
4,805 pupils supported across 58 education settings; 300+ young people referred across six Engage hubs in Northampton, Kettering, Corby and Milton Keynes
89% of young people attending Engage programme made positive steps; 92% of employability learners moved to positive progression