City in the Community Annual Report 2024/25

City in the Community (CITC) is Manchester City's official charity, founded in 1986. Its 2024/25 Annual Report — the final year of its 2022–25 strategy — shows 17,000+ unique participants across 20 programmes, with an average contact time of 23.4 hours per participant and 840 qualifications gained. The charity generated £43.7 million in social value (£11.45 per £1 invested) in its first ever SROI measurement. All five outcome measures improved on 2023/24. Highlights include the launch of InclusCITY+, the opening of a new Healthy Goals facility in East Manchester, and a Youth Panel to shape the charity's next strategy.

Report snapshot
17,000+ unique participants across 20 programmes; average contact time of 23.4 hours per participant; 840 qualifications gained Key Metric 1
£43.7 million in social value generated — £11.45 for every £1 invested; first ever SROI measurement using UK Treasury Greenbook framework; all five outcome measures improved by at least 2% versus 2023/24 Key Metric 2
88% of participants improved their physical wellbeing; 85% improved their mental wellbeing; 86% feel inspired and engaged; 87% developed skills and knowledge; 86% improved confidence and self-esteem Key Metric 3
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📋About

Healthy People (City Soccer Schools, City Play, Premier League Primary Stars, City Thrive mental health, Walking Football, ReminisCITY dementia programme, One City disability sport); Healthy Futures (post-16 education, employability, City Degree with Manchester Metropolitan University, City Esports); Healthy Communities (Premier League Kicks, community mentoring, military veterans, InclusCITY+ LGBTQ+ programme — launched 2024/25, family engagement, community outreach); Healthy Goals facility opened in Bradford Park, East Manchester; Youth Panel formed to shape future strategy Custom geography from upload: Greater Manchester

📊Key Metrics

17,000+ unique participants across 20 programmes; average contact time of 23.4 hours per participant; 840 qualifications gained Key Metric 1
£43.7 million in social value generated — £11.45 for every £1 invested; first ever SROI measurement using UK Treasury Greenbook framework; all five outcome measures improved by at least 2% versus 2023/24 Key Metric 2
88% of participants improved their physical wellbeing; 85% improved their mental wellbeing; 86% feel inspired and engaged; 87% developed skills and knowledge; 86% improved confidence and self-esteem Key Metric 3

Key Outcomes

  • InclusCITY+ launched — CITC's first dedicated LGBTQ+ programme, creating a safe and welcoming space to play
  • New Healthy Goals facility opened in Bradford Park, East Manchester; 17 CITC and Oldham College students travelled to South Korea to experience the global esports industry with Gen G
  • End of the 2022–25 three-year strategy; new 2025–28 strategy launched; new Chair of Trustees Gary Tipper appointed following Pat Loftus's 15 years in the role

📍Geography

Other

2025 Enhanced

Impact Report 2024/25

20,204 total engagements; 1,621 hours of free sporting activity; 5,457 free meals provided; 468 young people engaged through Youth Hub with 1,222 hours of free youth provision
Key Metric 1
100% of Cancer Prehab participants reported improved resilience and ability to cope with treatment; 100% of Strong Start participants achieved weight reduction targets and adopted sustainable exercise routines; 90% of Cancer Prehab participants reported better mental wellbeing
Key Metric 2
Named EFL League Two Community Club Organisation of the Year 2025; won Community & Charity Organisation of the Year at Wyre Business Awards 2024; Sports College CEFA side crowned CEFA North West Champions at Wembley 2025; Veterans Community Garden awarded Level 4 Thriving certificate at North West in Bloom
Key Metric 3
80% of Football4All participants reported stronger friendships and reduced loneliness; 61% of Champions referrals have better understanding of anti-social behaviour; 90% of Early Years participants improved social interaction; 92% of teachers reported greater confidence through supported PE delivery
2023

Impact Report

2,250 participants engaged over the year and 75 schools partnered with the Foundation
Key Metric 1
981 holiday camp participants; 456 hours of delivery within health and wellbeing projects
Key Metric 2
31 schools received Premier League Primary Stars sessions; 22 school partnerships; 20 hours per week of after-school clubs across 19 sessions in 11 schools
Key Metric 3
Improved sport participation and progression through scholarships, EPP, development centres and girls’ pathways
2024

Impact Report 2024

£520,114 total income reported for financial year ending 31 August 2024
Key Metric 1
£544,667 total expenditure reported for financial year ending 31 August 2024, all recorded as charitable expenditure
Key Metric 2
23 employees, 5 trustees and 6 volunteers reported in the 2024 charity return
Key Metric 3
Improved personal development opportunities for young people through sport and training