2023 Free

The Economic and Employment Contributions of Brighton & Hove Albion Football Club in the 2022/23 Season

Brighton & Hove Albion Football Club is a Premier League club based at the American Express Stadium in Brighton, operating as a significant economic and community anchor for the city of Brighton and Hove. The 2022/23 economic impact report, commissioned independently, documents £612 million of economic contribution — up 289% since promotion in 2017 — 1,961 local jobs, £120 million in tax revenue and 660,000 matchday attendances, alongside 23,000 community beneficiaries supported through the Brighton & Hove Albion Foundation.

Report snapshot
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About

Premier League football (6th place finish, 62 points, 72 goals, first Europa League qualification); Brighton & Hove Albion Foundation community programmes (23,000 beneficiaries supported over 13 years with American Express, 300+ activity sessions, 30,000 volunteer hours by AmEx colleagues); women's and girls' football (Women's Super League, £8.5m American Express Elite Football Performance Centre 2 opened 2022); Academy (Premier League 2, EFL Trophy, Premier League Cup, International Cup); New Monks Farm development (637 new homes including affordable housing, 33,000 sq.m commercial space, 28 hectare country park in Lancing); non-matchday events (800+ events, 48,000 visitors); Tunnel Club hospitality; community partnerships with schools and hospitals; USA pre-season tournament; Women's Rugby World Cup hosting 2025

Key Metrics

Key Metric 1 £612 million total contribution to the local economy in 2022/23 — an increase of 289% on the club's first Premier League season — comprising £327m direct income, £239m brand and media value, £26m visitor spend and £20m employee local spend
Key Metric 2 1,961 local jobs supported including 1,407 direct jobs (including Sodexo); £120 million in public sector revenue to HMRC including £43m PAYE, £57m VAT and £18m National Insurance; 660,000 fans attending 26 matchday events at the American Express Stadium
Key Metric 3 216 million people watched Brighton & Hove Albion games in 2022/23; 54,000 overseas fans visited Brighton to watch the club; Europa League participation projected to add up to a further £83 million of economic value

Key Outcomes

  • 289% increase in economic contribution since 2017/18 first Premier League season; £129m invested in American Express Stadium construction in 2011; £34m American Express Elite Football Performance Centre, Lancing; £8.5m women's and girls' AEEFC2 opened 2022
  • New Monks Farm development contributing £11.5m annually to local economy on completion; 413 net new FTE jobs from New Monks Farm; 550+ jobs in wider local economy through employee and visitor spend; Living Wage employer; eight players represented nations at 2022 Qatar World Cup; five women's players at 2023 Women's World Cup
  • Europa League group stage games against Ajax, Marseille and AEK Athens; potential £83m additional economic value if reaching Europa League final; world record goal scorer Alexis Mac Allister and Kaoru Mitoma profiling city globally; Fan Zone plans submitted October 2023; Solly March (Ringmer Community College) and Lewis Dunk (Varndean High School) as locally-raised players in first team

Geography

South East

Impact Snapshot
Key Metric 1
Delivered 11,474 sessions supporting 12,949 individuals across 40 programmes, generating 324,160 total engagements in 2025
Key Metric 2
Health & Wellbeing programmes delivered 270 sessions supporting 1,168 individuals, generating 7,315 engagements
Key Metric 3
Raised £50,714.49 net through the Foundation Fixture 2025 and £36,156.03 through the Fundraising Dinner (GBP)
Talking Tactics mentoring participant Jamie's confidence, aspirations and self-esteem grew significantly through one-to-one mentoring and mental health support
Impact Snapshot
Key Metric 1
754 unique young people registered for Sport and Life Skills programmes (+114% vs 2022-23)
Key Metric 2
16 Locally Trusted Organisations delivered the programme, up from 9 in 2022-23
Key Metric 3
2,650 sessions held by delivery organisations in 2023-24
72% of young people reported 'getting on better at school or college' following engagement
Impact Snapshot
Key Metric 1
Close to 2,000 participants supported in 2024/25 across youth, prison and environmental programmes
Key Metric 2
826 students from 10 state schools took part, 67% female, with 70% of partner schools in the most deprived areas (IMD 1-4)
Key Metric 3
184 serving or released prisoners engaged through the 'Boats not Bars' reducing-reoffending programme
85% of young people improved their mental wellbeing and 83% felt more confident through the youth programme
Impact Snapshot
Key Metric 1
21,212 people engaged with in 2024/25
Key Metric 2
17,708 people played some form of rugby through Foundation programmes
Key Metric 3
More than £9,000 raised through Foundation Day; 9,000+ given back to grassroots rugby clubs
88% of girls in the Girls Tackle Rugby programme reported feeling more confident, per independent research with Manchester Metropolitan University Institute of Sport