Impact Snapshot
Key Metric 1
Black Country Living Museum welcomed 366,840 visitors in 2025, down 2.8% from 377,024 in 2024, of whom 265,886 (72%) were paying visitors.
The museum was named Large Visitor Attraction of the Year 2025 at the VisitEngland Awards, recognising its 'compelling vision, fabulous customer service' and storytelling.