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Altrincham FC Community Sports

Altrincham FC Social Impact Report 2024

Altrincham FC Community Sports is the community arm of Altrincham FC, a non-league football club in Greater Manchester with roots dating to 1891. This independently assessed 2024 social impact report, produced by Collins McHugh using the Measure Up Database, calculated total social value of £13,589,400 — with community integration accounting for £9.87 million of that figure. Key programmes include Andy's Man Club, digital skills workshops, Connect More drop-ins, adult physical activity classes with 95 weekly attendees, and youth activities engaging 2,383 children. The club employs 48 full-time staff and is supported by 62 regular volunteers.

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About

Andy's Man Club men's mental health peer support; digital skills and inclusion workshops (17 participants); Connect More drop-in sessions; adult physical activity classes; youth development activities for 2,383 children; community integration and local events; matchday stewarding training and apprenticeships; Fan Zone community hub at Moss Lane Stadium; media training away day for staff; mental health support for all employees; stadium improvements and neighbourhood enhancement Custom geography from upload: Altrincham, Greater Manchester, UK

Key Metrics

Key Metric 1 £13,589,400 total social value generated (independently assessed by Collins McHugh using Measure Up Database); 2,383 children engaged in youth activities; 95 weekly attendees at adult physical activity classes
Key Metric 2 2,100 average matchday attendance; 62 regular volunteers; 48 full-time employees; 2 apprenticeships offered; 4 matchday stewards gained qualifications
Key Metric 3 £9,900,500 community social value (largest component); £1,698,900 physical and mental health social value; £630,000 environment social value; £148,862 local supply chain expenditure

Key Outcomes

  • 250 children received free meals; 10 employees benefited from Media Away Day professional development; 6 staff attended cultural events
  • Club generates £9.87 million in community integration social value — reflecting Altrincham FC's role as a civic anchor institution embedded across schools, charities, community groups and supporter networks
  • Social value assessment described as conservative — true impact higher when accounting for intangible benefits including community spirit, under-12s work and local economic support; 3-year strategic plan in place to expand community delivery

Geography

North West

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