Annual Report and Financial Statements 2024-25

WWF-UK is the UK arm of the world's leading conservation organisation, working globally to halt nature loss and tackle climate change. In 2024-25 the charity grew its supporter base to 1.55 million despite economic headwinds, spending £69.8m on charitable activities. Key 2024-25 achievements include launching the UK's first Seagrass Action Plan, publishing the Living Planet Report (documenting a 73% average decline in monitored wildlife since 1970), creating the first-ever map of Arctic whale migration routes, and reaching 20 million people through its Prescription for Nature public engagement campaign.

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📋About

Nature conservation and restoration (seagrass, oysters, mangroves, peatlands, forests); climate policy advocacy and government engagement; wildlife protection and species recovery (rhinos, turtles, tigers, whales, krill); ocean protection and marine protected areas; UK sustainable farming and marine policy; public engagement campaigns (Prescription for Nature, Living Planet Report); international programme delivery through global WWF network; fundraising events; youth engagement and Youth Ambassadors programme Custom geography from upload: UK-wide / Global

📊Key Metrics

Total income £89.3m; £69.8m spent on charitable activities; supporter base grew 9% to 1.55 million — with 303,000 new supporters joining despite a 6% overall income fall Key Metric 1
168,000+ people took action through the Prescription for Nature campaign; 37,000+ signed the petition for a Living Planet Act; Prescription for Nature advert reached 20 million people Key Metric 2
Living Planet Report 2024 revealed monitored wildlife populations have fallen 73% since 1970; 742 newly recorded species documented in the Congo Basin; 5% annual increase in Kenya's black rhino population — on track for 2,000 by 2037 Key Metric 3

Key Outcomes

  • Launched UK's first nationwide Seagrass Action Plan with Welsh government backing (£100,000 committed); 210,000 seagrass seeds now planted in the Firth of Forth alongside 10,000 European flat oysters returned this year; Restoration Forth won Coasts and Waters category at Nature of Scotland Awards
  • First-ever map of Arctic whale migration superhighways created to protect blue corridors from shipping; hawksbill turtles in Fiji fitted with satellite tags for first time; two captive Amur tigers introduced to Kazakhstan nature reserve — first step toward reintroduction after 70-year extinction
  • Launched Krill from Space project with University of Strathclyde and British Antarctic Survey to monitor Antarctic krill populations via satellite; joined British Red Cross to restore 900 hectares of mangroves and freshwater habitats in Kenya's Lamu County, funded by £1m from People's Postcode Lottery players

📍Geography

Other

2025 Enhanced

Annual Impact Report & Accounts 2024-25

61,819 native oysters deployed across UK restoration projects in 2024/25
Key Metric 1
15,064 people participated in the Beachwatch beach clean programme, submitting 1,256 litter surveys — the highest in the programme's 31-year history
Key Metric 2
17,613 young people engaged through in-person or online youth programme sessions
Key Metric 3
£11.5 billion Ofwat investment package secured for storm overflow cuts in England and Wales following sustained MCS advocacy
2025 Enhanced

Cats Protection Annual Report 2024

191,000 cats and kittens helped — 525 a day (2023: 184,000); 29,000 cats rehomed; 168,000 cats neutered including 13,000 feral cats; 93,000 cats microchipped
Key Metric 1
£96.9 million total income (2023: £89.3 million); £108.5 million net assets; £50.1 million legacy income; 9,800 volunteers (2023: 9,200)
Key Metric 2
430 cat owners helped to flee domestic abuse with 750 cats given temporary foster homes (Lifeline) — up from 229 in 2023; 5.9 million website visits; 1,290 welfare talks to 37,700 people in schools and community groups
Key Metric 3
Mandatory microchipping for cats in England came into force June 2024 — direct result of years of Cats Protection campaigning; Pet Abduction Act came into force August 2024 making cat theft a specific criminal offence; Cat Manifesto sent to every election candidate with 111 newly elected MPs having responded
2025 Enhanced

Annual Report and Accounts 2024-25

32,000 people participated in learning activities; 65,000 volunteer hours contributed; 250,000 biodiversity-boosting plants and bulbs planted; 24,000 snowdrops planted by Royal Parks Half Marathon runners
Key Metric 1
94% of public rated their visit as good or excellent; 5 consecutive years all 8 parks awarded Green Flag; 160,000+ members making 300,000+ visits; membership generated £5.8m plus £814k Gift Aid
Key Metric 2
1,000 free plants donated to local charities, community groups and schools; 200 old noticeboards and maps replaced; 12,500 enquiries handled by visitor support team; Greenwich Park flagship restoration project completed
Key Metric 3
Queen Elizabeth II Memorial Garden at Regent's Park received planning permission and is progressing — opening Spring 2026; Diana, Princess of Wales Memorial Playground renewal received planning permission — opening Spring 2026; Greenwich Park flagship restoration project completed — new meadows, shrubs, community facilities