Health & Wellbeing Education & Young People
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Winston's Wish

Our Impact 2024-25

Winston's Wish is a national bereavement charity supporting grieving children and young people across the UK. In 2024-25, 95,744 bereaved children and young people were reached — up 16.6% year-on-year. Services included helpline, live chat, email, one-to-one and group support. 76.5% showed measurable reduction in grief-related vulnerability. 1,145,495 digital users accessed grief content; 3,637 professionals were trained. Total income: £2.7m. A merger with Child Bereavement UK is planned for Spring 2026.

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About

National helpline (8am-8pm); live chat; email support; specialist one-to-one bereavement support; online closed group support (5-week); Story and Play groups (under 7s); Youth Ambassador programme (104 young people); Junior Youth Team (under 13s); SEND Rapid Response Training; Spotlight Sessions for professionals; Genesys digital integration system

Key Metrics

Key Metric 1 95,744 bereaved children and young people reached in 2024-25 — a 16.6% increase year-on-year
Key Metric 2 76.5% of those in specialist one-to-one support showed measurable reduction in grief-related vulnerability (CAG scale); 95% rated experience as positive
Key Metric 3 1,145,495 digital users accessed grief content and resources; 3,637 professionals trained including 545 in supporting bereaved children with SEND

Key Outcomes

  • 18,171 children and young people received specialist 1:1 support; 22,852 benefitted from email support; 12,766 from live chat; 459 from helpline; 21 online groups ran with 120+ participants
  • Film 'Grief Looks Like This Too' won Mental Health category at Big Syn International Film Festival 2024 and reached 50 million+ people in 120 countries; Children's Grief Awareness Week reached 6,211 individuals — up 54%
  • Planned merger with Child Bereavement UK announced for Spring 2026; APPG on Grief Support co-established; sympathy card guidelines developed with Greeting Card Association, adopted by Moonpig, Card Factory and Raspberry Blossom; brand reached 400 million+ people via media

Geography

UK-Wide

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