Health & Wellbeing Poverty & Inclusion 2024
Willow Foundation

Willow Foundation Annual Report and Financial Statements 2024

Willow Foundation creates bespoke experiences and gift boxes for seriously ill 16 to 40-year-olds across the UK, helping them make precious memories with loved ones. Celebrating its 25th anniversary in 2024, the charity supported 1,257 young adults — 45 more than planned — including 480 who received personalised treat boxes. In total 3,459 people, including 750 children, shared Special Days. Total income reached £3.92 million and the charity has delivered over 22,000 experiences since 1999.

View Report
Report snapshot
1,257 seriously ill young adults supported; 3,459 people in total (including 750 children) enjoyed Special Days or breaks; 480 treat boxes sent; 22,275 beneficiaries supported since 1999 Key Metric 1
60 staff (headcount); 30,164 volunteer hours (up 30%+ on prior year); value of volunteer hours: £345,081 (equiv. 15+ full-time employees) Key Metric 2
Total income: £3,923,552; total expenditure: £3,975,891; net deficit: £52,339; donations and legacies: £1,886,412; fundraising events: £1,023,062; retail shops: £932,110; total funds: £2,951,986; investments: £2,507,469 Key Metric 3
3 Views

📋About

Special Days and breaks: 777 beneficiaries enjoyed bespoke days out or breaks; 100% said it provided something to look forward to; 99% reported a positive impact on mental health; 95% said it gave them an experience they could not otherwise afford Custom geography from upload: Welwyn Garden City (national reach)

📊Key Metrics

1,257 seriously ill young adults supported; 3,459 people in total (including 750 children) enjoyed Special Days or breaks; 480 treat boxes sent; 22,275 beneficiaries supported since 1999 Key Metric 1
60 staff (headcount); 30,164 volunteer hours (up 30%+ on prior year); value of volunteer hours: £345,081 (equiv. 15+ full-time employees) Key Metric 2
Total income: £3,923,552; total expenditure: £3,975,891; net deficit: £52,339; donations and legacies: £1,886,412; fundraising events: £1,023,062; retail shops: £932,110; total funds: £2,951,986; investments: £2,507,469 Key Metric 3

✅Key Outcomes

  • Treat boxes and reach: 480 bespoke treat boxes delivered to those too ill for days out (90% with incurable conditions); 750 children joined a seriously ill parent on a Special Day; 593 different medical referrers approved in 2024
  • Financial sustainability and growth: Total income grew 15% to £3.92 million; retail shops generated £132,000 profit across 8 stores; volunteer hours grew 30%+; charity plans to double annual beneficiary numbers to 2,400 by its 30th anniversary in 2029

📍Geography

UK-Wide

Related reports

All Health & Wellbeing reports →
2025
The Christie Charity

Annual Report 2024/25

£20.8m raised in 2024/25 (up from £17.4m in 2023/24)
Key Metric 1
£9.6m raised from 176 legacy gifts; £14m committed to new Total Body PET-CT scanner
Key Metric 2
49,000 active supporters; 3,857 running participants (doubled in 3 years); 83p in every £1 goes directly to patients
Key Metric 3
MyChristie-MyHealth ePROMs system reduces clinician time on routine reviews by up to 23% and enables earlier symptom detection
Health & Wellbeing Wellbeing
View
2026
Momentum Children's Charity

Impact Report Year Ending April 2026

2,829 children, parents, siblings and grandparents supported; 506 families with a child in treatment
Key Metric 1
220 bereaved families supported; 424 individuals on 93 boat trips; 692 individuals in 165 cabin breaks
Key Metric 2
£71,935 unlocked in essential support; 1,320 social work hours; 188 creative therapy sessions and 271 counselling sessions delivered
Key Metric 3
Families show average 0.7 point improvement across five Mo's Outcomes after support begins; biggest gains in social participation and accessing emotional support
Health & Wellbeing Families
View