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Impact Report 2024-2025

The Salvation Army Thrift Store National Recycling Operations is Canada's only national Salvation Army division and one of Canada's largest textile collectors. In 2024-25, 13.6 million guests and donors were served across 97 thrift stores and 117 donor welcome centres; 80.5 million lbs of goods were diverted from landfill (95% of donations); 816,635 tonnes of carbon emissions were displaced; over $1 million was raised through GoodWorks@Work fundraising campaigns; and 110 donation drives collected 183,513 lbs of goods. 1,900+ employees work across 13 distribution and recycling centres.

Report snapshot
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About

97 thrift stores; 117 Donor Welcome Centres; 13 distribution and recycling centres; 4 home offices; GoodWorks@Work in-store fundraising campaigns; corporate donation partnerships (130+ business partners); donation drive events; Brighter Futures Sponsorship; vouchers for people in need to shop at no cost; ethical recycling partnerships; diversion of clothing, household items, books, electronics and metals Custom geography from upload: Canada (International) — 97 thrift stores nationwide

Key Metrics

Key Metric 1 13.6 million guests and donors served; 80.5 million lbs of goods diverted from landfill; 95% of donated textiles make a tangible impact (less than 5% to landfill)
Key Metric 2 816,635 tonnes of carbon emissions displaced; 135,192 kilolitres of water saved; equivalent to planting 37.5 million trees or removing 177,529 cars from the road
Key Metric 3 Over $1 million raised through GoodWorks@Work campaigns including $573,308 Christmas Kettle, $167,787 Send a Kid to Camp, $96,021 Fight for Freedom (modern slavery), $102,464 Brighter Days; 110 donation drives collected 183,513 lbs of goods

Key Outcomes

  • The Salvation Army in Canada: 3 million visits for assistance last year; 4.8 million community and shelter meals distributed; 345,000 Christmas assistance visits; 8,350 shelter/addictions/detox/mental health beds; 73 individuals removed from human trafficking situations; 2,900 children and teens attended summer camps
  • Partnerships with 22 municipalities and cities (including Toronto, Vancouver, Edmonton, Winnipeg); 4 academic partners (Humber College, York University, University of Ottawa, University of Toronto); 6 non-profit partners including Canadian Red Cross, Habitat for Humanity, Food Bank Canada
  • Only national division within The Salvation Army Canada; partnership with Fairchild Radio's Winter Warm Wave in Vancouver; Islington United Church annual rummage sale partnership; operates in 400+ Canadian communities and 134 countries globally through Salvation Army confederation

Geography

International

Impact Snapshot
Key Metric 1
5,999 active volunteers contributed 776,242 hours in 2025/26
Key Metric 2
137 winter maintenance projects across 45 canals; 109 lock gates replaced
Key Metric 3
101,640 children participated in Explorers/STEM outdoor learning, including 67,896 water-safety participants
Over 80% of the network kept fully open despite drought.
Impact Snapshot
Key Metric 1
The Eco-Schools programme reached over 1.4 million pupils, with 2,162 schools awarded the Eco-Schools Green Flag in 2024/25
Key Metric 2
326,000 volunteers pledged to the Great British Spring Clean, picking up 425,626 bags of rubbish, supported by 288 local authorities and parish councils
Key Metric 3
2,227 Green Flag Awards given to parks and green spaces in the UK; 151 beaches given a Blue Flag and/or Seaside Award
98.3% of educators felt the Eco-Schools programme significantly supports young people's development of 'green skills'
Impact Snapshot
Key Metric 1
First known breeding success of spoonbills in the Norfolk Broads in around 400 years, recorded at Hickling Broads and Marshes
Key Metric 2
Over 60 nature reserves managed across Norfolk, with land owned or managed for wildlife exceeding 5,000 hectares
Key Metric 3
1,500 volunteers helped protect wildlife across the county during the year
New urban nature reserve co-designed with the local community, expanding accessible green space in Norfolk
Impact Snapshot
Key Metric 1
61,819 native oysters deployed across UK restoration projects in 2024/25
Key Metric 2
15,064 people participated in the Beachwatch beach clean programme, submitting 1,256 litter surveys — the highest in the programme's 31-year history
Key Metric 3
17,613 young people engaged through in-person or online youth programme sessions
£11.5 billion Ofwat investment package secured for storm overflow cuts in England and Wales following sustained MCS advocacy