Health & Wellbeing Education & Young People 2025
The Lullaby Trust

Annual Report and Accounts 2024/25

The Lullaby Trust has helped reduce sudden unexpected infant death from 19 per week in 1991 to four per week today — saving over 30,000 lives. Their 2024/25 annual report shows record growth: 76% more bereaved families supported, 99% more professionals trained. A new Baby Safety Hub, expanded CONI programme and COVID-19 Inquiry participation mark a year of significant reach.

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📋About

Safer sleep guidance, bereavement support, CONI programme, Baby Check App, professional training, befriending, Family Days, bedtime bundles

📊Key Metrics

2,423 bereaved families supported — a 76% increase on the previous year Key Metric 1
8,171 professionals trained in safer sleep — a 99% increase on the previous year Key Metric 2
3,621,449 website visits; 52,652 Baby Check App downloads Key Metric 3

✅Key Outcomes

  • 718 bereaved families supported through Care of Next Infant (CONI) programme; 92% rated it 4 or 5 stars
  • 245 bereaved family members attended free Family Days; 100% found them a valuable way to remember their baby
  • New Baby Safety Hub website launched; TikTok channel reached 220,000 views in four months; Core Participant in UK COVID-19 Inquiry

📍Geography

UK-Wide

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