2024 Free

Impact Report 2023/24

The Country Trust is the UK's leading national educational charity connecting disadvantaged children with the land that sustains us. In 2023/24, they reached over 32,000 children across core programmes and took more than 20,000 to working farms — with a deliberate focus on those facing the highest disadvantage, including children on free school meals, with SEND, and from areas of urban deprivation.

Report snapshot
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About

Farm discovery day visits; multi-day residential experiences (countryside, forest, beach); Food Discovery workshops; in-school food and farming education; teacher CPD Custom geography from upload: England

Key Metrics

Key Metric 1 32,000+ children reached across core programmes; 20,315 children supported to access real working farms
Key Metric 2 41.8% of children in partner schools meet EVER6 Free School Meals criteria (national average 26.3%) — demonstrating focus on highest-disadvantage communities
Key Metric 3 95% of children felt farms were important after their visit (up 11% on prior year); 100% of teachers said programmes gave pupils new opportunities they wouldn't otherwise have accessed

Key Outcomes

  • Programmes target children least likely to access green space — particularly those in urban deprivation, with SEND, or facing other barriers to outdoor experience
  • Addresses poverty of experience through hands-on countryside learning — building language, literacy, confidence and self-esteem in children from limited or chaotic home environments
  • At least 33% of residential participants are visiting farms, forests and beach locations for the first time (rising to 40% on Suffolk residentials); reluctant learners consistently re-engaged through farm visits

Geography

UK-Wide

Impact Snapshot
Key Metric 1
440,000+ young people aged 4-18 active members across 7,000 Groups
Key Metric 2
140,000 volunteers supporting the movement across the UK
Key Metric 3
373 Sections opened or re-energised in England between April 2024 and March 2025
0.3% overall growth in young people (ages 4-18), driven by 31% increase in Squirrel Scouts (5,200 young people)
Impact Snapshot
Key Metric 1
55,000 foster carers and 370 fostering service providers as members across the UK
Key Metric 2
45 new Fostering Friendly Employers recruited, bringing the scheme to over 680,000 employees across the UK
Key Metric 3
95 Fostering Wellbeing Pioneers in Wales offering peer support and mentoring to fellow foster carers
191 children and young people engaged in outdoor adventure weeks through the Fostering Attainment and Achievement programme in Northern Ireland
Impact Snapshot
Key Metric 1
91,000 young people supported across 24 countries in 2024/25, including 67,368 in the UK
Key Metric 2
Over 70% of the 25,500 young people who completed Employment and Enterprise programmes achieved a positive outcome
Key Metric 3
Education programmes engaged 63,000 young people (69% of the total), the largest share of delivery
In the UK, 71% of Employment and Enterprise completers achieved a positive outcome, including 39% into employment or self-employment
Impact Snapshot
Key Metric 1
851 students supported through the In2STEM programme in 2024, from 2,036 applications
Key Metric 2
27,447 hours of in-person STEM placement experience provided to participants
Key Metric 3
94% of participants know what it means to work in STEM after the programme, up from 69% beforehand
97% of alumni who applied to university were successfully offered a place, based on UCAS data from 1,760 alumni