Sands Impact Report 2024/25

Sands is the UK's leading pregnancy and baby loss charity, working to save babies' lives, support bereaved families and ensure the best possible care for everyone affected by pregnancy loss or the death of a baby. In 2024/25, 600,000 people accessed Sands' support and advice, 650,000 campaigning actions were taken, and 242 research studies were supported. A historic milestone was reached: 100% of hospital trusts in England and 100% of hospital boards in Scotland are now on the National Bereavement Care Pathway. 7,000 training opportunities were delivered to professionals, and 600,000 employees were reached through workplace resources. The charity's volunteer community delivered 6,200 support services, 46 Starlight Walks, and 116 dedicated sessions for specific groups including men, African and Caribbean parents, South Asian parents and Armed Forces families. The first Amplifying Parent Voices event was held for communities facing the highest rates of baby death.

Report snapshot
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📋About

Sands Helpline (three-year Helplines Standard accreditation renewed); Hospital Liaison Volunteers (110 HLVs across UK); Sands United Football Clubs; Starlight Walks (46 local walks); volunteer befrienders (online and in-person); memory and Muslim care boxes; Sands Wellbeing Journal; Amplifying Parent Voices events; Baby Loss Awareness Week; National Bereavement Care Pathway oversight and advocacy; research partnerships; workplace training resources (600,000 employees reached)

📊Key Metrics

600,000 people accessed pregnancy and baby loss support and safer pregnancy advice; 650,000 e-actions taken by campaigners on local and national issues; 242 research studies supported Key Metric 1
100% of hospital trusts in England and 100% of hospital boards in Scotland now on the National Bereavement Care Pathway — a landmark milestone achieved in 2024/25; 7,000 training and learning opportunities delivered to health, care and community professionals Key Metric 2
6,200 volunteer-led support services in communities across the UK including monthly support groups and Sands United Football Clubs; 116 dedicated support group sessions for men, African and Caribbean parents, South Asian parents, Armed Forces families and those who have experienced Termination for Medical Reasons Key Metric 3

Key Outcomes

  • 100% of hospital trusts in England and hospital boards in Scotland now on the National Bereavement Care Pathway — a historic milestone; significant progress made in Northern Ireland and Wales toward the same standard
  • First Sands Amplifying Parent Voices event held, bringing together bereaved parents from African, Caribbean and South Asian communities — groups who face the highest rates of baby death but whose stories often go unheard; several families subsequently shared experiences publicly through Sands' media channels
  • New local support groups launched in Worcester, Leicester, Isle of Wight and Orkney; new Sands United football teams in Taunton, Derby, Chichester, Dumbarton, Durham and Stoke; 230 new knitters, 10 new Hospital Liaison Volunteers, 35 new in-person befrienders, 46 new Starlight Walks and 64 new parent speakers all in 2024/25

📍Geography

UK-Wide

2026 Enhanced

Impact — Winter 2026

Total income £18,180,000 and total expenditure £18,560,000 (year ended 31 December 2024, charity no. 1084958 England/Wales and SC039654 Scotland); in 2024 spent £3.8m on charitable activities including £1,079,000 on research, £1,366,000 on EB Community Support, £943,000 on public education, £270,000 on EB healthcare and £185,000 on respite breaks
Key Metric 1
700+ members supported through in-person visits and support calls in 2025; 697 support grants allocated in 2025 for essential items including specialist clothing, cooling fans and sheepskin liners; 2 new holiday homes purchased in 2025 with over 700 guests enjoying holiday homes; £34,000 raised through 2025 winter 'The Longest Night' appeal
Key Metric 2
Largest global investment in EB research to date: multi-million-pound drug repurposing trial provisionally agreed with LifeArc partner at Guy's and St Thomas' NHS Foundation Trust and King's College London; EB Priorities Setting Partnership study completed mapping global research priorities for all four main EB forms
Key Metric 3
£34,000 raised in 2025 winter appeal supporting families like Darcie's with specialist items, emotional support and research; 697 support grants delivered in 2025; first Members Connect event in Northern Ireland; EB Priorities Setting Partnership study completed providing global research roadmap
2025 Enhanced

Impact Report 2025

22,507 households helped through RBL casework and specialist support services across 66 countries
Key Metric 1
22,600 grants given to those in need, totalling £11.8 million
Key Metric 2
733 beneficiaries represented at tribunals, resulting in £24.5 million in War Pensions awards
Key Metric 3
1,548 new families living with dementia supported by RBL Admiral Nurses service
2025 Enhanced

Our Impact 2024-25

3,600 blind veterans received support across the UK; 447 new blind veterans started receiving support in 2024/25
Key Metric 1
1,598 referrals to rehabilitation services completed; 313 veterans received assistive technology training
Key Metric 2
997 volunteers donated 26,824 hours of support; befriending service awarded Quality in Befriending Excellence — one of only 11 organisations in the UK to achieve this
Key Metric 3
1,831 National Creative Wellbeing Project packs issued to help veterans reconnect with creativity and independence