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Impact Report 2023-24

Oxford United in the Community (charity no. 1125173) is the official charity of Oxford United Football Club, operating across Oxfordshire. The 2023/24 Impact Report covers Premier League Kicks, disability football, refugee integration through Oxford Phoenix FC, prison rehabilitation at HMP Bullingdon, and primary school programmes, with social value rising 88% to just under £1 million in a year that culminated in the club's Championship promotion.

Report snapshot
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About

Premier League Kicks (young people aged 8–18 at risk in Blackbird Leys and partner venues across Oxfordshire, in partnership with Oxfordshire Youth and Thames Valley Police); Premier League Primary Stars (PE, PSHE, literacy and numeracy in primary schools); Disability football in partnership with Abingdon & Witney College (30+ adult participants with learning differences, twice weekly); The Manor Club (social events for over-50s and U's fans, tackling loneliness); Oxford Phoenix FC (football for refugees and asylum seekers, twice-weekly training, in partnership with Refugee Resource and Asylum Welcome); Twinning Project at HMP Bullingdon (10-week football rehabilitation programme); Elite Development Centre (invitation-only youth coaching pathway to Oxford United Academy); Skills Centres; Holiday Camps; Girls Only Camps; After School Clubs; Mascot and Guard of Honour matchday experiences; season ticket donation scheme via OxVox

Key Metrics

Key Metric 1 Total income £365,980 and total expenditure £418,619 (year ended 30 June 2024, charity no. 1125173); 56% of income generated through trading activity reinvested into community programmes; estimated social value increased 88% year-on-year to just under £1 million
Key Metric 2 Over 300 participants in Premier League Kicks programme (venues increased from 2 to 4); 26 prisoners trained across 2 cohorts at HMP Bullingdon with 20 achieving FA Level 1 coaching qualification
Key Metric 3 54 Premier League Kicks participants engaged with workshops on knife crime, gambling and mental health; 13 targeted 1:1 pupil interventions delivered via Premier League Primary Stars across 4 primary schools

Key Outcomes

  • Girls from Premier League Kicks at Blackbird Leys qualified for the Premier League Kicks Cup national final at St George's Park after winning a regional qualifier in Portsmouth; Oxford United inclusion squad played first ever competitive fixture (vs Northampton Town Community Trust)
  • Oxford United won promotion to the Championship in May 2024; 15 deserving programme participants enjoyed a VIP trip to the League One Play-Off Final at Wembley; MOU signed with the Joey Beauchamp Foundation to develop mental health provision across Oxfordshire
  • Oxford Phoenix FC refugee football programme delivered in partnership with Refugee Resource, Asylum Welcome and Oxfordshire FA; Thames Valley Police Neighbourhoods Conference invited Trust to present on Premier League Kicks community impact; one HMP Bullingdon graduate secured employment at a club charity following programme completion

Geography

South East

Impact Snapshot
Key Metric 1
Delivered 11,474 sessions supporting 12,949 individuals across 40 programmes, generating 324,160 total engagements in 2025
Key Metric 2
Health & Wellbeing programmes delivered 270 sessions supporting 1,168 individuals, generating 7,315 engagements
Key Metric 3
Raised £50,714.49 net through the Foundation Fixture 2025 and £36,156.03 through the Fundraising Dinner (GBP)
Talking Tactics mentoring participant Jamie's confidence, aspirations and self-esteem grew significantly through one-to-one mentoring and mental health support
Impact Snapshot
Key Metric 1
754 unique young people registered for Sport and Life Skills programmes (+114% vs 2022-23)
Key Metric 2
16 Locally Trusted Organisations delivered the programme, up from 9 in 2022-23
Key Metric 3
2,650 sessions held by delivery organisations in 2023-24
72% of young people reported 'getting on better at school or college' following engagement
Impact Snapshot
Key Metric 1
Close to 2,000 participants supported in 2024/25 across youth, prison and environmental programmes
Key Metric 2
826 students from 10 state schools took part, 67% female, with 70% of partner schools in the most deprived areas (IMD 1-4)
Key Metric 3
184 serving or released prisoners engaged through the 'Boats not Bars' reducing-reoffending programme
85% of young people improved their mental wellbeing and 83% felt more confident through the youth programme
Impact Snapshot
Key Metric 1
21,212 people engaged with in 2024/25
Key Metric 2
17,708 people played some form of rugby through Foundation programmes
Key Metric 3
More than £9,000 raised through Foundation Day; 9,000+ given back to grassroots rugby clubs
88% of girls in the Girls Tackle Rugby programme reported feeling more confident, per independent research with Manchester Metropolitan University Institute of Sport