Annual Report and Accounts 2024/25

The NSPCC is the UK's leading children's charity, working to prevent abuse and neglect and to support children who have been harmed. In 2024/25 the Helpline responded to 69,920 contacts from adults concerned about a child, and Childline delivered 162,018 counselling sessions to young people. The charity met or exceeded 46% of its impact framework targets and was close to target on a further 26%. Key campaign milestones included Listen Up Speak Up's third burst reaching 4,078 new sign-ups, and 1.4 million parents engaging with the Talk PANTS body safety programme. Policy wins were secured on several IICSA recommendations, and the Childline Vision programme was rolled out to extend reach to more children.

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About

NSPCC Helpline (free, 24/7 for adults); Childline (free, confidential for under-19s); Look Say Sing Play parent-baby programme; Talk PANTS child safety programme; Listen Up Speak Up public awareness campaign; professional training; local community campaigns; policy and government influencing

Key Metrics

Key Metric 1 69,920 contacts responded to on the NSPCC Helpline from adults with concerns about a child's welfare

Key Metric 2 162,018 Childline counselling sessions delivered to children and young people under 19

Key Metric 3 46% of impact framework targets met or exceeded; a further 26% were close to target

Key Outcomes

25 commissioned specialist helplines operational, handling 1,786 additional child welfare contacts
Over 1.4 million parents of children aged 3–8 reported having at least one conversation with their child about PANTS (body safety)
Successful policy wins on IICSA recommendations; campaigns launched on physical punishment of children in England and Northern Ireland and on Sex and Relationships Education in Scotland