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Impact Report 2024

Norwich City Community Sports Foundation is the official charity partner of Norwich City FC and delivers football and sport-led social impact across Norfolk. Its 2024 impact report presents a large-scale community model built around inclusion, disability sport, mental health and wellbeing, school engagement, employability, veterans’ support and community participation. Delivery is anchored by The Nest and supported by a broad programme mix including education interventions, Run Norwich, girls’ football, disability football, social prescribing-style work and

Report snapshot
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About

Education, disability sport, employability, Run Norwich, mental health, women and girls football, veterans support

Key Metrics

Key Metric 1 45,828 unique participants engaged in the 2023/24 season
Key Metric 2 800,000+ hours of activity delivered across Foundation programmes
Key Metric 3 £63 million estimated social value generated through Foundation activity

Key Outcomes

  • Improved health, wellbeing and confidence through sustained sport and community participation
  • Expanded inclusion for disabled participants, veterans, women and girls, and disadvantaged communities
  • Strengthened regional community infrastructure through The Nest and club-linked delivery

Geography

East of England

Impact Snapshot
Key Metric 1
Delivered 11,474 sessions supporting 12,949 individuals across 40 programmes, generating 324,160 total engagements in 2025
Key Metric 2
Health & Wellbeing programmes delivered 270 sessions supporting 1,168 individuals, generating 7,315 engagements
Key Metric 3
Raised £50,714.49 net through the Foundation Fixture 2025 and £36,156.03 through the Fundraising Dinner (GBP)
Talking Tactics mentoring participant Jamie's confidence, aspirations and self-esteem grew significantly through one-to-one mentoring and mental health support
Impact Snapshot
Key Metric 1
754 unique young people registered for Sport and Life Skills programmes (+114% vs 2022-23)
Key Metric 2
16 Locally Trusted Organisations delivered the programme, up from 9 in 2022-23
Key Metric 3
2,650 sessions held by delivery organisations in 2023-24
72% of young people reported 'getting on better at school or college' following engagement
Impact Snapshot
Key Metric 1
Close to 2,000 participants supported in 2024/25 across youth, prison and environmental programmes
Key Metric 2
826 students from 10 state schools took part, 67% female, with 70% of partner schools in the most deprived areas (IMD 1-4)
Key Metric 3
184 serving or released prisoners engaged through the 'Boats not Bars' reducing-reoffending programme
85% of young people improved their mental wellbeing and 83% felt more confident through the youth programme
Impact Snapshot
Key Metric 1
21,212 people engaged with in 2024/25
Key Metric 2
17,708 people played some form of rugby through Foundation programmes
Key Metric 3
More than £9,000 raised through Foundation Day; 9,000+ given back to grassroots rugby clubs
88% of girls in the Girls Tackle Rugby programme reported feeling more confident, per independent research with Manchester Metropolitan University Institute of Sport