North Staffs and Mid Cheshire Mind Impact Report 2024–25

North Staffs and Mid Cheshire Mind is a Staffordshire-based charity that merged with Mid Cheshire Mind in September 2024, expanding its reach across two counties. In 2024/25 it supported 9,380 people in total, including 2,387 children across 39 schools, 700+ adults in 117 community groups, and 1,250 people through workplace training. The charity runs 46 supported housing places, operates the free Maccas Project youth early intervention programme, and delivers the StayWell CYP crisis service in Stoke-on-Trent. Fundraising raised £156,935. In its 2024 staff survey, 100% of staff said they enjoy their job — well below sector average turnover rates.

Report snapshot
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📋About

Adult counselling (private, rapid access, new Stafford location opened); Adult groups (117 groups, 700+ people — new Mindful Men group at M Club); Rise wellbeing service (in partnership with Changes Health and Wellbeing — summer 2024 launch); Schools counselling (2,387 children, 39 schools, bespoke specialist counsellor matching); Maccas Project youth early intervention workshops (1,124 pupils, free of charge); StayWell CYP crisis service (Stoke-on-Trent, in partnership with Changes Health and Wellbeing and the Dove Service); Private CYP counselling (new 2024/25 offer); Workplace training (1,250 people, reviewed and revitalised by new Training Manager); Business counselling and supervision; Supported Housing (46 places, Destination:Home homelessness prevention partnership with Concrete and Adullam); Mid Cheshire Mind wellbeing hub (Winsford Cross Shopping Centre, new training room via Morrisons Foundation grant); Cheshire West early intervention mental wellbeing coaching (Chapter Mental Health partnership); bereavement, art and peer support groups; 2 Mental Elf fun runs (500+ runners) Custom geography from upload: Staffordshire and Cheshire, UK (Stoke-on-Trent, Stafford, Winsford)

📊Key Metrics

9,031 people supported in Staffordshire; 349 people supported in Cheshire; 89 staff; £156,935 raised through fundraising Key Metric 1
2,387 children in 39 schools in Staffordshire and Cheshire supported by schools counselling team; 1,124 pupils in Maccas Project free early intervention workshops; 1,250 people attended workplace training (97% would recommend) Key Metric 2
117 adult groups hosted supporting 700+ local people; 46 supported housing places; 62 community events attended; 7,411 unique website visitors; 10,000 social media subscribers Key Metric 3

Key Outcomes

  • Merged with Mid Cheshire Mind in September 2024 — expanding county reach into Cheshire; 100% of staff enjoy their job (2024 Staff Survey); 86% feel they contribute to NS Mind's success; staff absence and turnover significantly below sector averages
  • All staff away day at Middleport Pottery (October 2024) bringing both county teams together; new Cheshire West early intervention coaching contract won; new private CYP counselling offer launched; Stafford counselling location opened
  • Placement opportunities provided for counsellors in training; fundraising volunteers, ambassadors and Board of Trustees contribute hundreds of hours; Destination:Home partnership preventing homelessness in Stoke-on-Trent for mental health service users

📍Geography

Other

2025 Enhanced

Annual Review April 2024 to March 2025

Social care services provided to thousands of people with learning disabilities; information and advice service caseloads growing in complexity; financial resilience rebuilt ahead of NI cost pressures
Key Metric 1
Omaze Yorkshire House Draw partnership raised £3.9m in 6 weeks with Jodie Whittaker as ambassador; awareness of people with learning disability significantly boosted through campaign
Key Metric 2
Voices Council (led by people with learning disabilities) challenged decisions on service handbacks, agency staffing and benefits access; new strategy to 2030 under development; new CEO Jon Sparkes OBE joined June 2024
Key Metric 3
Rebuilt financial resilience ahead of NI cost increases — 'more fortunate than many in the sector'; 80th anniversary approaching; new CEO appointed to lead strategy development
2024 Enhanced

Annual Report and Accounts 2024

518 new guide dog partnerships created in 2024 — 10% increase beating projections; 1,379 new puppies from breeding programme; 400th buddy dog partnership matched
Key Metric 1
17,500+ volunteers giving 12 million+ volunteer hours collectively; 2,400+ volunteers looked after dogs; 7,000+ training sessions on tech, travel and life skills delivered by Vision Rehabilitation Specialists
Key Metric 2
£47m raised through Sponsor a Puppy; £3.1m from raffles; £8.3m increased income from gifts in Wills; 3.45 million clicks to digital information and advice content; 5,900 visits to new Tech Selector assistive tech review tool
Key Metric 3
1,864 children and family members attended My Time to Play sessions; 6,852 large-print books delivered; 5,991 habilitation sessions completed to help children learn essential skills; 432,817 online learners accessing digital content
2025 Enhanced

Annual Report 2024-25

202,694 people supported across 270 locations; 74,070 in drug and alcohol; 102,531 in mental health; 1,035 in learning disability; turnover £191.9m
Key Metric 1
96% of regulated services rated Good or Outstanding by CQC; 12,456 naloxone kits dispensed (5.6% increase); 11,405 Hepatitis C tests (59% increase); 7,448 FibroScans (300% increase)
Key Metric 2
234 peer mentors; 82 volunteers; 5,194 colleagues (60% with lived experience); £7.79m invested in local VCSE organisations; £131.87m social value from local employment
Key Metric 3
87% of people supported have overall positive experience; 90% feel safe; 774/1,063 (72%) in Birmingham social prescribing service achieved goals across health, community, emotional and employment domains; new Lincolnshire Recovery Partnership reached over 160 staff in year one