Health & Wellbeing Community & Social Justice Free 2025

Impact Report 2024-25 Review

Midlands Air Ambulance Charity delivered a 21% increase in advanced clinical interventions in 2024-25, operating 24/7 across six Midlands counties from its Cosford and Strensham airbases. The charity purchased a new H145 helicopter, now owning three aircraft outright, and retained its CQC Outstanding rating. Volunteer numbers rose 30% to 339. Total income was £19.9m and expenditure £18.5m for the year ending 31 March 2025.

Report snapshot
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📋About

Three air ambulances and critical care cars covering Gloucestershire, Herefordshire, Shropshire, Staffordshire, West Midlands and Worcestershire; 24/7 operations implemented; Patient Liaison Service; First Aid and Clinical Training; retail shops; Strensham airbase redevelopment; new H145 helicopter purchase

📊Key Metrics

21% increase in advanced medical interventions delivered compared to 2023-24 Key Metric 1
42% of patients received lifesaving procedures including advanced airway management, intubation and open heart surgery Key Metric 2
339 volunteers contributing approximately 39,648 hours — a 30% increase in volunteer numbers Key Metric 3

Key Outcomes

  • Retained CQC Outstanding rating; successfully trialled and implemented 24/7 operations as business as usual
  • New H145 helicopter purchased (MAAC now wholly owns three aircraft) and ten-year contract signed with aviation partner Babcock
  • More than 80,000 missions since 1991, serving approximately seven million people across the largest air ambulance operating region in England

📍Geography

West Midlands

2026 Enhanced

Impact — Winter 2026

Total income £18,180,000 and total expenditure £18,560,000 (year ended 31 December 2024, charity no. 1084958 England/Wales and SC039654 Scotland); in 2024 spent £3.8m on charitable activities including £1,079,000 on research, £1,366,000 on EB Community Support, £943,000 on public education, £270,000 on EB healthcare and £185,000 on respite breaks
Key Metric 1
700+ members supported through in-person visits and support calls in 2025; 697 support grants allocated in 2025 for essential items including specialist clothing, cooling fans and sheepskin liners; 2 new holiday homes purchased in 2025 with over 700 guests enjoying holiday homes; £34,000 raised through 2025 winter 'The Longest Night' appeal
Key Metric 2
Largest global investment in EB research to date: multi-million-pound drug repurposing trial provisionally agreed with LifeArc partner at Guy's and St Thomas' NHS Foundation Trust and King's College London; EB Priorities Setting Partnership study completed mapping global research priorities for all four main EB forms
Key Metric 3
£34,000 raised in 2025 winter appeal supporting families like Darcie's with specialist items, emotional support and research; 697 support grants delivered in 2025; first Members Connect event in Northern Ireland; EB Priorities Setting Partnership study completed providing global research roadmap
2025 Enhanced

Impact Report 2025

22,507 households helped through RBL casework and specialist support services across 66 countries
Key Metric 1
22,600 grants given to those in need, totalling £11.8 million
Key Metric 2
733 beneficiaries represented at tribunals, resulting in £24.5 million in War Pensions awards
Key Metric 3
1,548 new families living with dementia supported by RBL Admiral Nurses service
2025 Enhanced

Our Impact 2024-25

3,600 blind veterans received support across the UK; 447 new blind veterans started receiving support in 2024/25
Key Metric 1
1,598 referrals to rehabilitation services completed; 313 veterans received assistive technology training
Key Metric 2
997 volunteers donated 26,824 hours of support; befriending service awarded Quality in Befriending Excellence — one of only 11 organisations in the UK to achieve this
Key Metric 3
1,831 National Creative Wellbeing Project packs issued to help veterans reconnect with creativity and independence