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Midlands Air Ambulance Charity

Impact Report 2024-25 Review

Midlands Air Ambulance Charity delivered a 21% increase in advanced clinical interventions in 2024-25, operating 24/7 across six Midlands counties from its Cosford and Strensham airbases. The charity purchased a new H145 helicopter, now owning three aircraft outright, and retained its CQC Outstanding rating. Volunteer numbers rose 30% to 339. Total income was £19.9m and expenditure £18.5m for the year ending 31 March 2025.

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About

Three air ambulances and critical care cars covering Gloucestershire, Herefordshire, Shropshire, Staffordshire, West Midlands and Worcestershire; 24/7 operations implemented; Patient Liaison Service; First Aid and Clinical Training; retail shops; Strensham airbase redevelopment; new H145 helicopter purchase

Key Metrics

Key Metric 1 21% increase in advanced medical interventions delivered compared to 2023-24
Key Metric 2 42% of patients received lifesaving procedures including advanced airway management, intubation and open heart surgery
Key Metric 3 339 volunteers contributing approximately 39,648 hours — a 30% increase in volunteer numbers

Key Outcomes

  • Retained CQC Outstanding rating; successfully trialled and implemented 24/7 operations as business as usual
  • New H145 helicopter purchased (MAAC now wholly owns three aircraft) and ten-year contract signed with aviation partner Babcock
  • More than 80,000 missions since 1991, serving approximately seven million people across the largest air ambulance operating region in England

Geography

West Midlands

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